Senior Manager, Offline Media

Grüns; Beaverton (OR); Remote; USD 110.000 - 170.000; Vollzeit

Zusammenfassung

Grüns is seeking a senior Growth Marketing leader to own offline channels—TV, podcast, and direct mail—across partners and in-house initiatives. You will manage budgets, testing, and measurement with a data-driven mindset, reporting to the VP of Growth and collaborating with the CMO.

You will operate within a fully remote HQ with quarterly in-person off-sites, driving multi-channel strategy and ensuring scalable, measurable results.

Qualifikationen

• 8+ years in performance or growth marketing.
• Experience owning offline channels (TV, podcast, direct mail) at a DTC/consumer brand.
• Experience scaling offline channels from test to meaningful budget.
• Designs and reads incrementality tests and calibrates MMM with experiments.

Aufgaben

• Relaunch and scale TV (linear + CTV) with Tatari and ramp spend based on evidence.
• Rebuild our podcast program: select models, shows, and attribution strategy.
• Scale direct mail profitably with partners and define strategy and measurement.
• Own offline measurement end to end with geo tests, holdouts, and post-purchase surveys.
• Set and defend offline budgets and present scale/cut calls to leadership.
• Hold agencies/partners to KPIs and collaborate with creative to improve assets.
• Build the quarterly test roadmap and 2027 offline plan.

Kenntnisse

Performance marketing

Growth marketing

Offline channels

Data analysis

SQL/BigQuery

Tools

Tatari

iSpot

Magellan

Podscribe

PostPilot

Lob

Jobbeschreibung

We're so happy you're here! Thank you for checking our job out and we hope to have the chance to meet you in our interview process!

About the role

Offline is the biggest open opportunity on our growth team, and we’re excited to find someone to own the building of it with the right partners and a measurement-first model. You’ll own TV (linear + CTV), podcast, and direct mail end to end: partners, budget, testing, and the scale-or-cut calls. You’ll report to our VP of Growth and run the function independently, with a direct line to our CMO.

This role is part of our remote HQ! We have a fully remote, high-trust work environment, and also come together on a quarterly basis for amazing off-sites where we can connect IRL.

In this role, you will:

• Relaunch and scale TV (linear + CTV) with Tatari: rebuild the plan, own creative rotation, and ramp spend on evidence, not gut
• Rebuild our podcast program: choose the buying model (partner or in-house), select shows, set the DAI vs. host-read strategy, and put promo-code attribution in place
• Scale direct mail profitably with our partners, and push on both strategy and measurement
• Own offline measurement end to end: design and read Haus geo tests and holdouts, triangulate with post-purchase surveys and promo codes
• Set and defend offline budgets, make scale/cut calls with conviction, and present them to leadership
• Hold agency and partner teams to clear KPIs, and work with our creative team to make better TV, DM, and podcast assets
• Build the quarterly test roadmap and the 2027 offline plan, including upfront decisions and new reach bets (OOH, sponsorships, portfolio buys)

We're looking for someone who:

• Has 8+ years in performance or growth marketing, including 4+ years owning offline channels (TV, podcast/audio, direct mail) brand-side at a DTC or consumer subscription brand
• Has personally scaled an offline channel from test to meaningful budget
• Has managed partners like Tatari, Oxford Road, Ad Results Media, PostPilot, or Lob (agency-side leaders who owned results, not just execution, are welcome)
• Designs and reads incrementality tests (geo holdouts, matched-market, platform lift) and knows how to calibrate an MMM with experiments
• Knows TV buying and reporting (Tatari, iSpot), linear vs. CTV economics, and podcast buying (host-read vs. DAI, Magellan, Podscribe)
• Understands direct mail audience modeling, holdout design, and response curves
• Ties brand tracking (Tracksuit or similar) to acquisition
• Is strong in Sheets/Excel and comfortable with Northbrain and post-purchase survey tools (KnoCommerce). SQL/BigQuery is a plus

Approach to the role:

• Measurement first: causal over correlational, skeptical of platform-reported numbers, and quick to push back on speculation
• An owner who makes scale/cut calls with conviction and defends them with data
• Treats partners as an extension of the team and holds them accountable, but never outsources the thinking
• Comfortable with long feedback loops, and knows