Remote Growth Intelligence Lead: Next-Best-Action & GTM

Lumen; City of Albany (NY); Remote; USD 116,000 - 155,000; Full time

Job summary

Lumen is seeking a Growth Intelligence Lead to translate customer signals into prioritized growth actions within a work-from-home role across the United States. You will drive next-best-action logic and audience prioritization to improve lead quality, nurture, and sales handoff, partnering with Marketing, Strategy, and Tech teams.

You’ll align models with activation strategies, monitor performance, and help evolve GTM growth criteria while operating in a fast-paced, AI-focused environment.

Qualifications

• Bachelor’s degree plus 6+ years in growth strategy, GTM, or marketing analytics.
• Ability to translate insights into actionable decision frameworks.
• Experience coordinating cross-functional initiatives across Growth Strategy, Marketing, Sales, Product, Data, or Technology.

Responsibilities

• Define customer state, eligibility, readiness, and progression criteria for funnel entry and movement.
• Translate attributes and signals into prioritization logic and audience recommendations.
• Partner to specify audience, nurture, action approach, channel, and sales handoff needs.
• Collaborate with teams to validate models and business rules reflect growth needs.
• Coordinate with GTM Tech Lead to sequence requirements and operationalize logic.
• Establish traceability linking recommendations to nurturing and outcomes.
• Monitor recommendation quality and activation performance to spot gaps.
• Lead cross-functional feedback to drive model and workflow improvements.

Skills

Growth strategy

GTM

Marketing analytics

Customer segmentation

Decisioning logic

Education

Bachelor’s degree

MBA or advanced degree

Tools

CRM

Marketing automation

Martech platforms

Job description

Lumen is seeking a Growth Intelligence Lead to translate customer signals into prioritized growth actions within a work-from-home role across the United States. You will drive next-best-action logic and audience prioritization to improve lead quality, nurture, and sales handoff, partnering with Marketing, Strategy, and Tech teams.

You’ll align models with activation strategies, monitor performance, and help evolve GTM growth criteria while operating in a fast-paced, AI-focused environment.