Growth Intelligence Lead: Next-Best-Action (Remote)

Lumen; Dover (DE); Remote; USD 116,000 - 155,000; Full time

Benefits offered by this job

Health benefits

Life insurance

Voluntary lifestyle benefits

Job summary

Lumen is seeking a Growth Intelligence Lead to translate customer signals into prioritized growth actions and qualified opportunities.

Reporting to the Senior Manager, GTM Growth & Adoption, you will align next-best-action models with nurture and activation strategies to drive lead conversions and improve GTM decision criteria across marketing, strategy, and sales. This is a remote role within the United States.

Qualifications

• Bachelor’s degree and 6+ years of experience in growth strategy, GTM, marketing analytics, or a related function.
• Strong understanding of customer segmentation, funnel progression, next-best-action concepts, and decisioning logic.
• Experience translating customer, behavioral, engagement, or commercial insights into actionable decision frameworks and business requirements.
• Experience coordinating complex initiatives across Growth Strategy, Marketing, Sales, Product, Data, and/or technology teams.
• Strong commercial and analytical judgment, including assessing signal quality, recommendation relevance, prioritization, and downstream outcomes.
• Demonstrated ability to lead initiatives without direct authority.
• Strong written, verbal, and executive communication skills, with the ability to translate between business and technical stakeholders.

Responsibilities

• Define customer state, eligibility, readiness, and progression criteria for marketing funnel.
• Translate attributes and signals into prioritization logic and audience recommendations.
• Partner with Growth Strategy Leads on audience, nurture, next-best-action approach, channel, and handoff requirements.
• Validate models and business rules with intelligence, decisioning, and targeting teams.
• Coordinate with GTM Tech Lead to sequence requirements and enable scalable workflows.
• Collaborate with GTM Tech Lead to connect recommendations to nurture and outcomes.
• Monitor recommendation quality and activation performance to identify gaps.
• Lead cross-functional feedback to improve models and future capabilities.

Skills

Growth strategy

Marketing analytics

Customer segmentation

Decisioning logic

Executive communication

Cross-functional leadership

Education

Bachelor’s degree

MBA or advanced degree

Tools

CRM systems

Marketing automation

Data analysis tools

Job description

Lumen is seeking a Growth Intelligence Lead to translate customer signals into prioritized growth actions and qualified opportunities.

Reporting to the Senior Manager, GTM Growth & Adoption, you will align next-best-action models with nurture and activation strategies to drive lead conversions and improve GTM decision criteria across marketing, strategy, and sales. This is a remote role within the United States.