Remote Growth-Driven Digital Marketing Specialist

simera-talent; San Francisco (CA); À distance; USD 70 000 - 110 000; Plein temps

Résumé du poste

simera-talent is seeking a Digital Marketing Specialist to develop and optimize multi-channel campaigns that raise brand awareness, generate leads, and drive growth. You will manage ads on Google, Meta, and LinkedIn, perform keyword research, craft content, and analyze performance to improve ROI.

The role emphasizes data-driven optimization, collaboration with content and design teams, and ongoing testing across channels. Remote-friendly, SF area.

Qualifications

• Strong understanding of digital marketing strategies and channels
• Experience with paid advertising platforms such as Google Ads and Meta Ads
• Knowledge of SEO, SEM, social media, email marketing, and content marketing
• Strong analytical and data interpretation skills
• Experience with Google Analytics or similar platforms
• Ability to analyze campaign performance and make data-driven decisions
• Knowledge of conversion optimization and A/B testing
• Familiarity with key metrics: CTR, CPC, CPA, ROAS, conversion rate

Responsabilités

• Develop and execute digital marketing strategies and campaigns across online channels.
• Manage and optimize campaigns on Google Ads, Meta Ads, LinkedIn, and other platforms.
• Conduct keyword research, audience research, and competitive analysis to identify growth opportunities.
• Create, coordinate, and optimize digital content for websites, social media, email, and ads.
• Monitor campaign performance, budgets, conversions, traffic, and other marketing metrics.
• Analyze marketing data and generate performance reports and actionable insights.
• Conduct A/B testing of ads, landing pages, audiences, messaging, and other elements.
• Optimize campaigns to improve ROI, conversion rates, engagement, and customer acquisition.
• Collaborate with content, design, sales, and other teams for consistent marketing initiatives.
• Support SEO initiatives, including keyword optimization and website performance improvements.
• Manage and optimize email marketing campaigns and audience segments as required.
• Monitor industry trends and emerging digital marketing tools and technologies.
• Track website traffic and user behavior using Google Analytics or similar tools.
• Identify opportunities to improve lead generation and overall digital performance.
• Maintain campaign documentation, calendars, budgets, and performance records.
• Continuously test new strategies and channels to improve results.

Description du poste

simera-talent is seeking a Digital Marketing Specialist to develop and optimize multi-channel campaigns that raise brand awareness, generate leads, and drive growth. You will manage ads on Google, Meta, and LinkedIn, perform keyword research, craft content, and analyze performance to improve ROI.

The role emphasizes data-driven optimization, collaboration with content and design teams, and ongoing testing across channels. Remote-friendly, SF area.