Remote Digital Marketing Specialist - Growth & ROI

simera-talent; San Francisco (CA); Remote; USD 75,000 - 110,000; Full time

Job summary

simera-talent is seeking a Digital Marketing Specialist to develop, execute, and optimize digital marketing strategies that increase brand awareness, generate leads, and drive growth in San Francisco.

You will manage campaigns across Google Ads, Meta, LinkedIn and other channels; perform keyword and audience research; create content; monitor metrics; and apply data-driven insights to improve ROI and conversions. Collaborate with teams and stay current on industry trends.

Qualifications

• Experience with paid advertising platforms such as Google Ads and Meta Ads.
• Knowledge of SEO, SEM, social media, email marketing, and content marketing.
• Strong analytical and data interpretation skills.
• Experience with Google Analytics, Google Search Console, or similar analytics platforms.
• Ability to analyze campaign performance and make data-driven decisions.
• Experience in conversion optimization and A/B testing.

Responsibilities

• Develop and execute digital marketing strategies and campaigns across online channels.
• Manage and optimize campaigns across platforms like Google Ads, Meta Ads, LinkedIn, and others.
• Conduct keyword, audience research, and competitive analysis to identify growth opportunities.
• Create, coordinate, and optimize digital content for websites, social media, email, and ads.
• Monitor campaign performance, budgets, conversions, traffic, and key metrics.
• Analyze data and generate performance reports and actionable insights.
• Conduct A/B testing of ads, landing pages, audiences, and messaging.
• Optimize campaigns to improve ROI, conversions, engagement, and customer acquisition.
• Collaborate with content, design, sales, and other teams to ensure consistency.
• Support SEO initiatives, including keyword optimization and site performance.
• Manage and optimize email marketing campaigns and audience segments when required.
• Track industry trends, competitor activity, and emerging tools.
• Identify opportunities to improve lead generation and digital performance.
• Maintain campaign documentation, calendars, budgets, and performance records.
• Continuously test new strategies and channels to improve results.

Skills

Digital marketing strategies

Campaign management

Analytics

Keyword research

Data-driven decisions

Paid advertising platforms

SEO/SEM basics

Content marketing

A/B testing

Email marketing

Collaboration

Job description

simera-talent is seeking a Digital Marketing Specialist to develop, execute, and optimize digital marketing strategies that increase brand awareness, generate leads, and drive growth in San Francisco.

You will manage campaigns across Google Ads, Meta, LinkedIn and other channels; perform keyword and audience research; create content; monitor metrics; and apply data-driven insights to improve ROI and conversions. Collaborate with teams and stay current on industry trends.