Remote Growth Director – Digital & Product Experience

Remote; San Francisco (CA); Remote; USD 150,000 - 175,000; Full time

Benefits offered by this job

Free employee medical

4% employer 401(k) match

Free short-term disability

Job summary

Playbook is seeking a Growth Leader to bridge digital performance marketing and product-led growth. You will own the end-to-end funnel, drive pre-login acquisition, and partner with the Product team to build in-app monetization and retention features.

You will architect analytics, AI-powered automation, and scalable content workflows across a nationwide portfolio, aligning with engineers and creative teams to optimize conversions and revenue from physical spaces and events.

Qualifications

• 6+ years in Consumer Marketplace, Hospitality Tech, or O2O Growth.
• Deep product & analytics fluency with web and app analytics and A/B testing.
• Pre-login acquisition experience with SEO, paid media, and landing pages.

Responsibilities

• Transform Playbook’s digital platform into a high-converting revenue engine.
• Own digital-to-physical conversion path and pre-login acquisition funnels.
• Architect centralized content workflows, automation, and AI pipelines.
• Define event schema and tracking; optimize funnels.
• Collaborate with engineers on features to drive utilization.
• Launch targeted paid campaigns and ungated landing pages.
• Build AI-powered automation to scale marketing across properties.

Skills

Growth marketing

Analytics

A/B testing

SEO

Paid media

Product collaboration

Job description

Playbook is seeking a Growth Leader to bridge digital performance marketing and product-led growth. You will own the end-to-end funnel, drive pre-login acquisition, and partner with the Product team to build in-app monetization and retention features.

You will architect analytics, AI-powered automation, and scalable content workflows across a nationwide portfolio, aligning with engineers and creative teams to optimize conversions and revenue from physical spaces and events.