Field Marketing Manager

EPAM Systems, Inc.; Houston (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

EPAM Systems, Inc. is seeking a senior Field Marketing partner to drive strategic campaigns across North America and a defined U.S. territory.

You will align with regional sales leadership to accelerate pipeline through ABM programs, executive engagement and high-impact events. As a regional lead, you will translate business priorities into focused marketing plans, partner with account teams, and measure ROI to ensure growth.

Qualifications

• Five years of experience in field marketing, demand generation, ABM or integrated B2B marketing within technology services or related industries
• Experience serving as a strategic marketing partner to sales and business leadership to translate commercial priorities into actionable marketing plans
• Background in supporting a geographic sales territory or portfolio of enterprise accounts
• Understanding of account-based marketing and experience developing account-specific programs in partnership with sales
• Success in developing executive events, hospitality programs and other high-touch field marketing experiences
• Proficiency with ABM strategy and platforms like Demandbase or 6sense, CRM, marketing automation and campaign analytics tools
• Capability to translate technical and industry concepts into clear marketing narratives for executive audiences
• Project management and prioritization skills to balance strategic account programs, events and changing business needs
• Bachelor's degree in marketing, communications or a related field

Responsibilities

• Serve as the lead field marketing partner for your region while concentrating investment on high-priority accounts and growth opportunities
• Build a strong local market presence by partnering with regional leadership, account teams and business leaders to deepen relationships with strategic clients
• Lead field marketing support across the business in your territory
• Establish quarterly marketing priorities and go-to-market plans tied to revenue, pipeline, account growth and new business objectives
• Design and execute account-based marketing programs — including targeted campaigns, personalized content and executive engagement
• Provide direct support for strategic deals and growth opportunities to help sellers create access, build credibility and advance opportunities
• Own the regional event and executive engagement strategy by identifying industry moments, online events, executive dinners and EPAM-hosted programs that create meaningful business impact
• Translate technology and industry capabilities into compelling market narratives across areas including AI, cloud, data, digital platforms and software engineering
• Measure marketing performance based on business impact — including account engagement, pipeline creation, opportunity progression and ROI
• Capture and amplify client success stories in partnership with account teams and the broader marketing organization

Skills

Field marketing

ABM

Demand generation

Strategic partnerships

Executive engagement

Campaign analytics

Project management

Education

Bachelor's degree in marketing

Communications background

Tools

CRM

Marketing automation

Demandbase

6sense

Job description

Drive high-impact marketing strategies and accelerate pipeline growth across North America. Join our North American marketing team in a high-impact role covering a defined U.S. territory. You serve as the primary field marketing partner for your region — working closely with regional, industry and sales leadership to translate business priorities into focused marketing programs. These initiatives strengthen client relationships, create new opportunities and accelerate pipeline. This collaborative role requires a marketer who understands what matters most to the business. You prioritize where marketing can have the greatest impact and execute across field programs, account-based marketing, executive engagement and deal support. At EPAM Systems, we empower you to build a strong local market presence and turn complex technology concepts into compelling business narratives. Req#1054527395

Responsibilities

• Serve as the lead field marketing partner for your region while concentrating investment on high-priority accounts and growth opportunities
• Build a strong local market presence by partnering with regional leadership, account teams and business leaders to deepen relationships with strategic clients
• Lead field marketing support across the business in your territory
• Establish quarterly marketing priorities and go-to-market plans tied to revenue, pipeline, account growth and new business objectives
• Design and execute account-based marketing programs — including targeted campaigns, personalized content and executive engagement
• Provide direct support for strategic deals and growth opportunities to help sellers create access, build credibility and advance opportunities
• Own the regional event and executive engagement strategy by identifying industry moments, online events, executive dinners and EPAM-hosted programs that create meaningful business impact
• Translate technology and industry capabilities into compelling market narratives across areas including AI, cloud, data, digital platforms and software engineering
• Measure marketing performance based on business impact — including account engagement, pipeline creation, opportunity progression and ROI
• Capture and amplify client success stories in partnership with account teams and the broader marketing organization

Requirements

• Five years of experience in field marketing, demand generation, ABM or integrated B2B marketing within technology services or related industries
• Experience serving as a strategic marketing partner to sales and business leadership to translate commercial priorities into actionable marketing plans
• Background in supporting a geographic sales territory or portfolio of enterprise accounts
• Understanding of account-based marketing and experience developing account-specific programs in partnership with sales
• Success in developing executive events, hospitality programs and other high-touch field marketing experiences
• Proficiency with ABM strategy and platforms like Demandbase or 6sense, CRM, marketing automation and campaign analytics tools
• Capability to translate technical and industry concepts into clear marketing narratives for executive audiences
• Project management and prioritization skills to balance strategic account programs, events and changing business needs
• Bachelor's degree in marketing, communications or a related field