Field Marketing Manager

EPAM Systems; United States; On-site; USD 110,000 - 150,000; Full time

Job summary

EPAM Systems is seeking a regional Field Marketing Manager to drive high-impact programs across North America. You will partner with regional leadership and sales to translate business priorities into focused marketing efforts and accelerate pipeline growth.

You will build a strong local market presence, lead ABM-driven campaigns, and own the regional events and executive engagement strategy. This role requires turning complex technology concepts into compelling business narratives and measuring

Qualifications

• Five years of field marketing experience in technology services or related industries.
• Strategic marketing partner to sales and business leadership to translate priorities into plans.
• Experience supporting a geographic sales territory or portfolio of enterprise accounts.
• Knowledge of account-based marketing and account-specific programs with sales.
• Success in executive events and high-touch field marketing experiences.
• Proficiency with ABM platforms like Demandbase or 6sense and analytics tools.

Responsibilities

• Lead as field marketing partner for the NA region with priority accounts.
• Build local market presence by partnering with regional leadership and account teams.
• Lead field marketing support across the business in the territory.
• Set quarterly marketing priorities and go-to-market plans tied to revenue and pipeline.
• Design and execute ABM programs, targeted campaigns, and executive engagement.
• Support strategic deals to help sellers access opportunities and credibility.
• Own regional events and executive engagement strategies with industry moments.
• Translate technology capabilities into compelling market narratives across AI, cloud, data, and software engineering.
• Measure marketing impact by account engagement, pipeline, and ROI.
• Capture client success stories with account teams and marketing.

Skills

Field marketing

Demand generation

ABM

Executive engagement

Campaign analytics

Education

Bachelor's degree in marketing or related field

Tools

Demandbase

6sense

CRM

Marketing automation

Job description

Drive high-impact marketing strategies and accelerate pipeline growth across North America. Join our North American marketing team in a high-impact role covering a defined U.S. territory. You serve as the primary field marketing partner for your region — working closely with regional, industry and sales leadership to translate business priorities into focused marketing programs. These initiatives strengthen client relationships, create new opportunities and accelerate pipeline. This collaborative role requires a marketer who understands what matters most to the business. You prioritize where marketing can have the greatest impact and execute across field programs, account-based marketing, executive engagement and deal support.

At EPAM Systems, we empower you to build a strong local market presence and turn complex technology concepts into compelling business narratives.

Req#1054527395

Responsibilities

• Serve as the lead field marketing partner for your region while concentrating investment on high-priority accounts and growth opportunities
• Build a strong local market presence by partnering with regional leadership, account teams and business leaders to deepen relationships with strategic clients
• Lead field marketing support across the business in your territory
• Establish quarterly marketing priorities and go-to-market plans tied to revenue, pipeline, account growth and new business objectives
• Design and execute account-based marketing programs — including targeted campaigns, personalized content and executive engagement
• Provide direct support for strategic deals and growth opportunities to help sellers create access, build credibility and advance opportunities
• Own the regional event and executive engagement strategy by identifying industry moments, online events, executive dinners and EPAM-hosted programs that create meaningful business impact
• Translate technology and industry capabilities into compelling market narratives across areas including AI, cloud, data, digital platforms and software engineering
• Measure marketing performance based on business impact — including account engagement, pipeline creation, opportunity progression and ROI
• Capture and amplify client success stories in partnership with account teams and the broader marketing organization

Requirements

• Five years of experience in field marketing, demand generation, ABM or integrated B2B marketing within technology services or related industries
• Experience serving as a strategic marketing partner to sales and business leadership to translate commercial priorities into actionable marketing plans
• Background in supporting a geographic sales territory or portfolio of enterprise accounts
• Understanding of account-based marketing and experience developing account-specific programs in partnership with sales
• Success in developing executive events, hospitality programs and other high-touch field marketing experiences
• Proficiency with ABM strategy and platforms like Demandbase or 6sense, CRM, marketing automation and campaign analytics tools
• Capability to translate technical and industry concepts into clear marketing narratives for executive audiences
• Project management and prioritization skills to balance strategic account programs, events and changing business needs
• Bachelor's degree in marketing, communications or a related field