Remote Global CRM & Lifecycle Growth Lead

Ladders; United States; Remote; USD 157,000 - 165,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401(k) plan

Equity and bonus eligibility

Job summary

Ladders is seeking a CRM and Lifecycle Manager II to own lifecycle strategy across key journeys, driving engagement, retention, and revenue through multi-channel campaigns. You will partner with Product, Marketing, and Data Science teams to deliver campaigns and insights that support growth in the US and international markets.

This remote role requires 6+ years in CRM, experience with Braze/Iterable, and strong SQL skills to segment audiences and measure outcomes.

Qualifications

• 6+ years in CRM or lifecycle marketing with multi-channel focus.
• Proven ability to drive engagement, retention, and revenue across markets.
• Experience with Braze or Iterable for audience segmentation and journey orchestration.
• Leadership experience in cross-functional initiatives and meeting tight timelines.
• SQL proficiency for audience segmentation and analysis, collaborating with Data Science teams.
• Ability to responsibly incorporate generative AI to improve workflows.

Responsibilities

• Own lifecycle strategy for key user journeys and design segmentation/targeting for growth.
• Lead planning and execution of multi-channel CRM campaigns across regions and countries.
• Partner with Product, Marketing, and regional stakeholders to align CRM with launches and expansion.
• Establish a CRM measurement framework with KPIs and leadership insights from data.
• Identify gaps in customer journeys and develop action plans using A/B testing and personalization.

Tools

Braze

Iterable

SQL

Job description

Ladders is seeking a CRM and Lifecycle Manager II to own lifecycle strategy across key journeys, driving engagement, retention, and revenue through multi-channel campaigns. You will partner with Product, Marketing, and Data Science teams to deliver campaigns and insights that support growth in the US and international markets.

This remote role requires 6+ years in CRM, experience with Braze/Iterable, and strong SQL skills to segment audiences and measure outcomes.