CRM and Lifecycle Manager II

Ladders; United States; Teletrabalho; USD 157 000 - 165 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Medical, dental, vision coverage

401(k) plan

Equity and bonus eligibility

Resumo da oferta

Ladders is seeking a CRM and Lifecycle Manager II to own lifecycle strategy across key journeys, driving engagement, retention, and revenue through multi-channel campaigns. You will partner with Product, Marketing, and Data Science teams to deliver campaigns and insights that support growth in the US and international markets.

This remote role requires 6+ years in CRM, experience with Braze/Iterable, and strong SQL skills to segment audiences and measure outcomes.

Qualificações

• 6+ years in CRM or lifecycle marketing with multi-channel focus.
• Proven ability to drive engagement, retention, and revenue across markets.
• Experience with Braze or Iterable for audience segmentation and journey orchestration.
• Leadership experience in cross-functional initiatives and meeting tight timelines.
• SQL proficiency for audience segmentation and analysis, collaborating with Data Science teams.
• Ability to responsibly incorporate generative AI to improve workflows.

Responsabilidades

• Own lifecycle strategy for key user journeys and design segmentation/targeting for growth.
• Lead planning and execution of multi-channel CRM campaigns across regions and countries.
• Partner with Product, Marketing, and regional stakeholders to align CRM with launches and expansion.
• Establish a CRM measurement framework with KPIs and leadership insights from data.
• Identify gaps in customer journeys and develop action plans using A/B testing and personalization.

Ferramentas

Braze

Iterable

SQL

Descrição da oferta de emprego

For our client, we are seeking a CRM and Lifecycle Manager II to join the team of a leader in the Finance & Insurance space.

This role will own CRM and lifecycle strategy across key user journeys, with a focus on driving engagement, retention, and revenue through multi-channel marketing. You will partner closely with Product, Marketing, regional stakeholders, and Data Science teams to deliver campaigns and insights that support growth in multiple markets. The position combines campaign execution, measurement discipline, and journey optimization to improve customer experiences at scale.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $156,560 - $164,800 annually

Responsibilities

• Own lifecycle strategy for key user journeys, designing segmentation and targeting approaches for growth.
• Lead planning and execution of multi-channel CRM campaigns across multiple countries, ensuring quality at scale.
• Collaborate with Product, Marketing, and regional stakeholders to align CRM initiatives with product launches and expansion efforts.
• Establish a CRM measurement framework, defining KPIs and translating performance data into strategic leadership insights.
• Identify gaps in customer journeys and develop actionable plans using A/B testing and personalization.

Qualifications

• 6+ years in CRM or lifecycle marketing with a focus on multi-channel campaign strategy and execution across email, push, in-app, and SMS.
• Demonstrated success in defining and optimizing lifecycle programs for user engagement, retention, or revenue metrics across diverse markets.
• Experience with enterprise CRM platforms such as Braze or Iterable for audience segmentation and journey orchestration.
• Experience leading cross-functional initiatives, aligning priorities, and meeting aggressive timelines.
• Proficiency in SQL for audience segmentation and analysis, with the ability to collaborate with Data Science teams for reporting.
• Skilled in responsibly utilizing generative AI to enhance workflow efficiency.

Benefits

• Comprehensive medical, dental, and vision coverage.
• 401(k) plan to support retirement savings.
• Equity and bonus eligibility as part of total compensation.

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification - your background could be exactly what this team needs.