Remote Global Campaigns Leader (ABM & Growth)

EPAM Systems Inc; San Jose (CA); Remote; USD 180,000 - 240,000; Full time

Benefits offered by this job

Medical, Dental and Vision Insurance (

Health Savings Account

Flexible Spending Accounts (Healthcare

Short-Term and Long-Term Disability

Life and AD&D Insurance

Employee Assistance Program

LinkedIn Learning access

401(k) Matching

Paid Time Off

Paid Holidays

Legal Plan

Identity Theft Protection

Accident Insurance

Employee Discounts

Pet Insurance

Employee Stock Purchase Program

Discretionary annual bonus

Discretionary Long-Term Incentive (LTI

Job summary

EPAM Systems, Inc. seeks a Director of Marketing to be the Global Head of Integrated Campaigns, driving the full campaign ecosystem across horizontal and vertical programs and owning the worldwide pipeline and revenue results.

This player-coach role combines strategic leadership with hands-on execution, mentoring two senior campaign leaders and partnering with Demand Generation, Sales, Field Marketing, Product Marketing and Leadership to optimize ABM, multi-channel campaigns and measurement.

Qualifications

• 12+ years in B2B campaign marketing.
• At least five years in leadership managing teams.
• Proven track record in multi-persona, multi-channel campaigns.
• Deep expertise in ABM, demand generation and complex B2B buyer journeys.
• Proficiency with marketing technology and analytics platforms.
• Strong executive presence to influence senior stakeholders.
• Experience managing multi-million-dollar campaign budgets.
• Ability to thrive in a highly matrixed, fast-paced global organization.

Responsibilities

• Own the global campaign strategy and full-funnel targets, including revenue contribution, efficiency and ROI.
• Act as a player-coach by planning and launching flagship integrated campaigns yearly while mentoring the team.
• Define the global campaign architecture, aligning horizontal and vertical campaigns to priorities.
• Build campaigns for the full buying committee across touchpoints.
• Use intent data and signals to design ABM and multi-channel strategies.
• Establish a unified measurement framework for MQL, MQA, pipeline, and revenue.
• Partner with Sales and field teams to provide toolkits and intelligence for pipeline conversion.
• Manage the global campaign budget to maximize ROI and foster optimization.
• Hands-on with marketing tech (Marketo, Demandbase) to monitor programs.

Skills

ABM expertise

Leadership experience

Multi-channel marketing

Demand generation

Marketo

Demandbase

MS Dynamics

Analytics platforms

Executive presence

ROI measurement

Campaign planning

Tools

Marketo

Demandbase

MS Dynamics

AI tools

Job description

EPAM Systems, Inc. seeks a Director of Marketing to be the Global Head of Integrated Campaigns, driving the full campaign ecosystem across horizontal and vertical programs and owning the worldwide pipeline and revenue results.

This player-coach role combines strategic leadership with hands-on execution, mentoring two senior campaign leaders and partnering with Demand Generation, Sales, Field Marketing, Product Marketing and Leadership to optimize ABM, multi-channel campaigns and measurement.