Remote GA4 Analytics Lead for Life Sciences

Supreme Optimization, LLC.; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

Supreme Optimization, LLC. is seeking an analytics specialist to plan and implement conversion tracking across GA4 and paid media for enterprise life science clients.

You will define goals, build measurement plans, and implement tracking via Google Tag Manager, reporting results in Looker Studio, while ensuring consent compliance with privacy laws. The role emphasizes onboarding new clients, auditing setups, and maintaining dashboards that translate metrics into actionable insights.

Qualifications

• 3+ years in digital analytics or tracking implementation.
• Advanced GA4 and Google Tag Manager skills, including building conversion tracking plans from scratch.
• Hands-on experience setting up conversions in ad platforms such as Google Ads, Meta and LinkedIn.
• Experience setting up offline conversion tracking from CRMs into ad platforms.
• Solid understanding of GA4 and paid ads metrics, and how reporting needs translate into tracking requirements.
• Experience configuring CMPs and Google Consent Mode v2, and making sure tags respect consent.
• Clear communicator who can work directly with clients and explain technical topics simply.
• Strong attention to detail and a commitment to data accuracy.

Responsibilities

• Define business goals, KPIs and the conversions that measure them.
• Build measurement plans covering GA4 events, key events, parameters and naming conventions.
• Map each conversion to the marketing platforms that need it, including Google Ads, Meta, LinkedIn and Microsoft Ads.
• Run onboarding for new clients, auditing their current setup and delivering baseline tracking.
• Implement GA4 and marketing platform tags, triggers and variables in Google Tag Manager.
• Configure conversions in each ad platform, including enhanced conversions and server-side or Conversions API setups where needed.
• Set up offline conversion tracking from CRMs such as Salesforce and HubSpot into Google Ads, Meta, LinkedIn and Microsoft Ads, so leads and deals are attributed back to campaigns.
• Work with client developers to define and validate data layer requirements for forms, ecommerce and key site actions.
• Troubleshoot tracking issues and discrepancies between GA4, ad platforms and CRMs.

Skills

GA4

GTM

Conversion tracking

Looker Studio

Consent management

Analytics reporting

Offline conversions

CRM integrations

Tools

Salesforce

HubSpot

OneTrust

Cookiebot

Usercentrics

Conversions API

Job description

Supreme Optimization, LLC. is seeking an analytics specialist to plan and implement conversion tracking across GA4 and paid media for enterprise life science clients.

You will define goals, build measurement plans, and implement tracking via Google Tag Manager, reporting results in Looker Studio, while ensuring consent compliance with privacy laws. The role emphasizes onboarding new clients, auditing setups, and maintaining dashboards that translate metrics into actionable insights.