GA4 & Looker Studio Analytics Lead

Americaneagle.com; Chicago (IL); On-site; USD 65,000 - 85,000; Full time

Job summary

Americaneagle.com is a family-owned web design and digital marketing agency helping clients grow in the digital space. We seek an Analytics Specialist to lead analytics implementations and reporting for diverse industries.

You will set up GA4 and GTM, design Looker Studio dashboards, implement tracking pixels across platforms, and advise on data strategy to drive client success. Strong BI and SQL skills are required.

Qualifications

• Bachelor's degree in Marketing, Business/Marketing Analytics, Data Science, Computer Science, Economics/Finance, or a related field
• 3+ years of hands-on experience with Google Analytics and Google Tag Manager, including GA4
• Experience creating dashboards in Looker Studio or similar BI tools
• Experience creating and maintaining tracking pixels in major ad platforms
• Strong data visualization and metrics literacy
• Exposure to multiple analytics platforms preferred

Responsibilities

• Configure GA4 and GTM for multiple client websites and campaigns
• Develop and manage Looker Studio dashboards to visualize KPIs
• Implement and maintain tracking pixels across Google Ads, Meta, LinkedIn, Bing
• Translate client objectives into measurable analytics solutions
• Audit tracking implementations and recommend enhancements
• Document analytics configurations and processes for transparency
• Stay current with analytics trends and best practices
• Collaborate with analysts and developers to ensure seamless tracking implementation
• Support reporting and analytics needs across channels

Skills

GA4

GTM

Looker Studio

SQL

Data visualization

Education

Bachelor's degree in Marketing/Analytics/CS

Tools

Looker Studio

SQL

Job description

Americaneagle.com is a family-owned web design and digital marketing agency helping clients grow in the digital space. We seek an Analytics Specialist to lead analytics implementations and reporting for diverse industries.

You will set up GA4 and GTM, design Looker Studio dashboards, implement tracking pixels across platforms, and advise on data strategy to drive client success. Strong BI and SQL skills are required.