Data Analytics and Optimization Specialist

Learntastic; United States; Remote; USD 110,000 - 165,000; Full time

Job summary

LearnTastic is seeking a Data Analytics and Optimization Specialist to transform data into insights that drive user experience, digital performance, and conversion improvements. You will collaborate with marketing, product, and technology teams in a fast-paced environment where your analyses directly impact growth.

The role emphasizes building dashboards, leading CRO efforts, and ensuring data quality across multiple sources, with remote, full-time employment.

Qualifications

• 6–8+ years of experience in digital, marketing, product, or web analytics.
• Strong expertise in GA4 and GTM, including event and conversion tracking.
• Proficiency in SQL,Microsoft Excel, and at least one visualization tool (Looker Studio, Power BI, or Tableau).
• Hands-on experience with A/B testing, CRO, customer journey analysis, and funnel optimization.
• Experience implementing analytics frameworks while ensuring data quality.
• Strong understanding of KPIs, attribution, user behavior, and performance analysis.
• Excellent analytical, problem-solving, and communication skills with cross-functional teams and executives.
• Bachelor's degree as listed above.

Responsibilities

• Analyze marketing, website, and product performance using GA4, GTM, SQL, and analytics tools to generate insights.
• Monitor and optimize KPIs, customer journeys, and conversion funnels to identify growth opportunities.
• Design, build, and maintain dashboards and reports using Looker Studio, Power BI, or Tableau for decision-making.
• Lead A/B testing and CRO initiatives, evaluate results, and recommend improvements.
• Implement, validate, and maintain event and conversion tracking and analytics frameworks for data accuracy.
• Partner with Marketing, Product, Engineering, and leadership to translate data into actionable recommendations.
• Ensure data quality through validation, troubleshooting, and reconciliation across data sources.

Skills

GA4

GTM

SQL

Excel

Analytics

Education

Bachelor's degree in Analytics/CS/Marketing/Business

Tools

Looker Studio

Power BI

Tableau

Job description

At LearnTastic, data is at the heart of every strategic decision. As a Data Analytics and Optimization Specialist, you will play a critical role in driving business growth by transforming data into actionable insights that enhance user experience, optimize digital performance, and improve conversion outcomes. You'll collaborate with a high-performing team of marketing, product, and technology professionals in a fast-paced, innovation-driven environment where your expertise will have a direct and measurable impact.

Key Responsibilities:

• Analyze marketing, website, and product performance using GA4, GTM, SQL, and product analytics tools to generate actionable insights.


• Monitor and optimize marketing and product KPIs, customer journeys, conversion funnels, and user behavior to identify growth opportunities.


• Design, build, and maintain dashboards and reports using Looker Studio, Power BI, or Tableau to support business and executive decision-making.


• Lead A/B testing and Conversion Rate Optimization (CRO) initiatives, evaluating results and recommending improvements.


• Implement, validate, and maintain event tracking, conversion tracking, and analytics frameworks to ensure data accuracy and consistency.


• Partner with Marketing, Product, Engineering, and leadership teams to translate data into strategic recommendations and measurable business outcomes.


• Ensure data quality through validation, troubleshooting, and reconciliation across multiple data sources.

Required Skills:

• 6-8+ years of experience in digital, marketing, product, or web analytics.


• Strong expertise in Google Analytics 4 (GA4) and Google Tag Manager (GTM), including event and conversion tracking.


• Proficiency in SQL, Microsoft Excel, and at least one visualization tool (Looker Studio, Power BI, or Tableau).


• Hands-on experience with A/B testing, Conversion Rate Optimization (CRO), customer journey analysis, and funnel optimization.


• Experience implementing, validating, and troubleshooting analytics frameworks while ensuring data quality.


• Strong understanding of marketing and product KPIs, attribution, user behavior, and performance analysis.


• Excellent analytical, problem-solving, and communication skills, with the ability to present actionable insights to cross-functional teams and executive stakeholders.


• Bachelor's degree in Analytics, Computer Science, Marketing, Business, or a related field.

Preferred Skills:

• Experience with Heap, Amplitude, Mixpanel, or other product analytics platforms.


• Experience analyzing backend/product event data and customer lifecycle metrics.


• Experience with cloud data warehouses such as BigQuery, Snowflake, or Redshift.


• Knowledge of advanced analytics techniques, including cohort analysis, retention analysis, and marketing attribution models.


• Familiarity with digital marketing platforms (e.g., Google Ads, Meta Ads) and CRM or marketing automation tools.


• Google Analytics or other relevant analytics certifications.

Location:

• Remote

Employment Type

• Full-time