Tracking Specialist: Google Tag Manager & GA4 Expert

Journey Further; United States; A distancia; USD 90.000 - 150.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Pension - Matched up to 4%

Health - Private medical insurance

Family - Enhanced maternity, paternity

Flexibility - 25 days annual leave, X

Descripción de la vacante

Journey Further is seeking a Tracking Specialist to own the technical tracking layer for client accounts in the United States. You will design tagging across web and app, implement GTM and GA4, and ensure correct conversion signals for paid media platforms while maintaining GDPR-compliant practices.

You will diagnose tracking issues under pressure, communicate technical decisions to non-technical clients, and collaborate with activation teams to scope requirements and optimize measurement across

Formación

• Client-facing role requiring clear communication with non-technical clients.

Responsabilidades

• Design tagging strategies across web and app with robust data layers.
• Configure and manage GTM and GA4, including custom events and conversions.
• Ensure paid media signals are accurate via client-side and server-side tagging.
• Debug and resolve tracking issues, including data layer faults and consent gaps.
• Audit and rebuild tracking setups to meet standards.
• Build consent-compliant tracking for GDPR and CMP.
• Validate data quality across analytics and reporting for actionable insights.
• Collaborate with clients and activation teams to scope requirements and set up tracking for campaigns.
• Keep ahead of measurement landscape changes like server-side tagging and Consent Mode.
• Demonstrate strong GTM/GA4 implementation experience.
• Understand data layers and event structuring for scalable tracking.
• Know conversion tracking across paid media and its impact on optimization.
• Use GTM preview, dev tools, and tag assistant to troubleshoot issues.
• Understand GDPR, consent, and Consent Mode implications for tracking.
• Deliver work under deadlines across multiple clients without sacrificing accuracy.
• Explain technical issues and impacts to non-technical stakeholders.
• Experience with server-side GTM
• Familiarity with consent platforms like OneTrust or Cookiebot
• Interest in BigQuery/SQL advancement
• Exposure to server-to-server tracking methods

Conocimientos

Client-facing

Deadline-driven

Debugging

Communication

GDPR knowledge

Data quality

Data storytelling

Cross-functional teamwork

Herramientas

Google Tag Manager

Google Analytics 4

Server-side tagging

Consent Management

BigQuery

SQL

Conversions API

Descripción del empleo

Journey Further is seeking a Tracking Specialist to own the technical tracking layer for client accounts in the United States. You will design tagging across web and app, implement GTM and GA4, and ensure correct conversion signals for paid media platforms while maintaining GDPR-compliant practices.

You will diagnose tracking issues under pressure, communicate technical decisions to non-technical clients, and collaborate with activation teams to scope requirements and optimize measurement across