Remote Field Marketing Lead: Franchise Growth

Primrose Schools; Charlotte (NC); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Paid time off

401(k)

Dental insurance

Job summary

Primrose Schools is seeking a Field Marketing Manager to be the primary local marketing partner for a regional portfolio of franchise school locations. You will collaborate with Franchise Owners to develop annual marketing plans, optimize local spend, and implement programs that drive enrollment growth while maintaining brand standards.

This role blends marketing expertise with relationship management and accountability, reporting to the Senior Manager, Field Marketing.

Qualifications

• 8+ years of marketing experience, ideally in local or field marketing or franchising.
• Strong understanding of local digital channels (paid search, paid social, local SEO, Google Business Profile).
• Proven ability to build credibility with business owners and operators.
• Excellent communication and consultation skills; translate strategy into practical recommendations.
• Strong organizational skills to manage a high-volume portfolio and multiple deadlines.
• Ability to travel up to 30% within the region.

Responsibilities

• Serve as the primary local marketing partner for a regional portfolio of franchise schools.
• Work with Franchise Owners to build effective annual marketing plans and allocate local investment across channels.
• Ensure brand standards, plan approvals, and compliance across the portfolio.
• Deliver seasonal recommendations, toolkits, and educational resources to Franchise Owners.
• Maintain strong relationships and provide proactive support and guidance across markets.

Skills

Local marketing

Franchising

Digital marketing

Communication

Project management

Analytics

Relationship building

Education

Bachelor’s degree in Marketing or related field

Tools

Google Ads

Google Analytics

Local SEO tools

Job description

Primrose Schools is seeking a Field Marketing Manager to be the primary local marketing partner for a regional portfolio of franchise school locations. You will collaborate with Franchise Owners to develop annual marketing plans, optimize local spend, and implement programs that drive enrollment growth while maintaining brand standards.

This role blends marketing expertise with relationship management and accountability, reporting to the Senior Manager, Field Marketing.