Field Marketing Manager: Franchise Growth & Local Strategy

Primrose Schools; Orlando (FL); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Commission or bonuses based on绩绩出绩?

50% tuition reimbursement for up to 3.

Full-time health/dental/vision

401k with company matching up to 3.5%

Employee Assistance Program

Job summary

Primrose Schools is seeking a Field Marketing Manager to serve as the primary local marketing partner for a regional portfolio of franchise locations. You will work with Franchise Owners to craft annual marketing plans, optimize local investments, and execute programs driving enrollment growth while upholding brand standards.

You will build strong relationships, monitor spend, deliver seasonal toolkits, and collaborate with cross-functional teams to elevate local marketing performance across

Qualifications

• 8+ years of marketing experience, ideally in local/field/franchise marketing.
• Strong digital marketing knowledge: paid search, paid social, local SEO, and Google Business Profile.
• Proven ability to build credibility and relationships with owners/operators.
• Excellent communication, with ability to translate strategy into practical recommendations.

Responsibilities

• Serve as the primary local marketing partner for a regional portfolio of Primrose Schools.
• Collaborate with Franchise Owners to build annual marketing plans and allocate local investments.
• Ensure brand standards and compliance across marketing activities.
• Provide guidance, tools, and resources to drive enrollment growth in communities.

Skills

Local marketing

Relationship management

Communication

Analytics

Multi-location experience

Education

Bachelor's degree in Marketing/Communications/Business

Job description

Primrose Schools is seeking a Field Marketing Manager to serve as the primary local marketing partner for a regional portfolio of franchise locations. You will work with Franchise Owners to craft annual marketing plans, optimize local investments, and execute programs driving enrollment growth while upholding brand standards.

You will build strong relationships, monitor spend, deliver seasonal toolkits, and collaborate with cross-functional teams to elevate local marketing performance across