Remote Field Marketing Manager — Franchise Growth

Primrose School Franchising; Orlando (FL); Hybrid; USD 85,000 - 120,000; Full time

Benefits offered by this job

Commission or bonuses

Tuition reimbursement

Health insurance

401k with company matching up to 3.5%

Employee Assistance Program

Flexible work from home options

Job summary

Primrose School Franchising seeks a Field Marketing Manager to be the primary local marketing partner for a regional portfolio of Primrose Schools. You will work with Franchise Owners to craft annual marketing plans, allocate local investments, and implement programs that drive enrollment growth while upholding brand standards.

This role blends marketing expertise with relationship management and accountability, ensuring owners have the guidance, tools, and support to grow their schools.

Qualifications

• 8+ years of marketing experience, ideally in local/field marketing or franchising.
• Strong understanding of local digital marketing channels (paid search, paid social, local SEO, Google Business Profile).
• Excellent communication, relationship-building, and project management skills.

Responsibilities

• Serve as the primary local marketing partner for a regional portfolio of Primrose Schools.
• Collaborate with Franchise Owners to build annual marketing plans and allocate local investments.
• Execute programs that drive enrollment growth while maintaining brand standards.
• Review and optimize local marketing plans and provide guidance and resources to owners.
• Travel up to 30% within the region for school visits and owner meetings.

Skills

Marketing experience

Local marketing

Franchise relationships

Digital marketing channels

Communication skills

Organizational skills

Travel readiness

Education

Bachelor’s degree in Marketing/Communications/Business

Job description

Primrose School Franchising seeks a Field Marketing Manager to be the primary local marketing partner for a regional portfolio of Primrose Schools. You will work with Franchise Owners to craft annual marketing plans, allocate local investments, and implement programs that drive enrollment growth while upholding brand standards.

This role blends marketing expertise with relationship management and accountability, ensuring owners have the guidance, tools, and support to grow their schools.