Remote FMCG Brand Manager — Growth & Launch Leader

Placements24; Willows (CA); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible remote work

Health insurance

Paid time off

Job summary

Placements24 is seeking an innovative Brand Manager to lead the development and execution of brand strategies for an FMCG portfolio. This fully remote role lets you drive awareness, market share, and profitability from anywhere, collaborating with cross-functional teams across locations to ensure cohesive brand messaging and successful product launches.

You will translate consumer insights into compelling initiatives, manage the brand's P&L, and develop integrated marketing plans.

Qualifications

• 5+ years of brand management experience in FMCG.
• Strong analytical skills with data-driven decision making.
• Excellent communication, presentation, and project management skills.

Responsibilities

• Develop and implement integrated marketing strategies and brand plans to achieve business objectives.
• Conduct in-depth market research and consumer analysis to identify trends, opportunities, and threats.
• Manage the brand's P&L, including budgeting, forecasting, and optimizing marketing spend.
• Collaborate with creative agencies and internal teams to develop campaigns.
• Oversee new product development and launches from concept to market execution.
• Monitor brand performance metrics and adjust strategies for growth.

Skills

Brand strategy

P&L management

Market research

Remote collaboration

Education

Bachelor's degree in Marketing/Business

MBA preferred

Tools

Google Analytics

Tableau

Job description

Placements24 is seeking an innovative Brand Manager to lead the development and execution of brand strategies for an FMCG portfolio. This fully remote role lets you drive awareness, market share, and profitability from anywhere, collaborating with cross-functional teams across locations to ensure cohesive brand messaging and successful product launches.

You will translate consumer insights into compelling initiatives, manage the brand's P&L, and develop integrated marketing plans.