Brand Manager

Rise Resourcing; United States; On-site; USD 85,000 - 115,000; Full time

Job summary

Rise Resourcing partners with a leading consumer packaged goods business to appoint a Brand Manager to join its marketing team in the Midwest region of the USA. This is a high-visibility role with ownership of an established brand portfolio and two direct reports.

You will own the strategy, drive brand performance, manage brand P&L, and collaborate with Insights, Sales, R&D and Supply Chain to deliver growth and successful launches.

Qualifications

• Brand management experience within CPG, ideally Food & Beverage.
• Experience managing, coaching or developing others.
• Exposure to brand P&L management and the financial drivers of a consumer products business.
• Experience leading innovation, renovation or new product commercialization.
• Strong cross-functional leadership and influencing skills.

Responsibilities

• Own the annual brand plan and shape the longer-term strategic direction of the portfolio.
• Lead, coach and develop two direct reports.
• Identify opportunities to accelerate growth and strengthen brand performance.
• Manage key elements of the brand P&L, balancing growth, investment and profitability.
• Translate consumer, market and commercial insights into clear brand strategies.
• Lead innovation and renovation initiatives from opportunity identification through commercialization and launch.
• Partner with Consumer Insights to deepen understanding of consumer needs and behaviors.
• Work closely with Sales and Category to translate brand strategy across channels.
• Lead cross-functional initiatives involving R&D, Finance, Supply Chain and other key stakeholders.
• Manage brand investment and agency relationships.
• Build the breadth of experience and leadership capability required to progress toward Marketing Director.

Skills

Brand management

CPG

People leadership

Brand strategy

P&L management

Job description

We are partnering with a leading consumer packaged goods business to appoint a Brand Manager to join its marketing team.

This is a high-visibility opportunity offering ownership of an established consumer brand portfolio, leadership of a team of two and a defined pathway toward Director-level responsibility.

The Brand Manager will own the strategic direction and performance of the portfolio, combining brand building with commercial accountability, innovation and people leadership. Working across Marketing, Consumer Insights, Sales, Category, Finance, R&D and Supply Chain, you will lead the brand agenda from strategy through execution.

The Opportunity

• Own the annual brand plan and help shape the longer-term strategic direction of the portfolio
• Lead, coach and develop two direct reports
• Identify opportunities to accelerate growth and strengthen brand performance
• Manage key elements of the brand P&L, balancing growth, investment and profitability
• Translate consumer, market and commercial insights into clear brand strategies
• Lead innovation and renovation initiatives from opportunity identification through commercialization and launch
• Partner with Consumer Insights to deepen understanding of consumer needs and behaviors
• Work closely with Sales and Category to translate brand strategy effectively across channels
• Lead cross-functional initiatives involving R&D, Finance, Supply Chain and other key stakeholders
• Manage brand investment and agency relationships
• Build the breadth of experience and leadership capability required to progress toward Marketing Director

The Profile

We are looking for a commercially minded CPG marketer with strong brand-building fundamentals and the ability to lead both people and cross-functional teams.

You will ideally bring:

• Brand management experience within CPG, ideally Food & Beverage
• Experience working with established consumer brands or sizeable product portfolios
• Strong understanding of brand strategy, consumer insight and commercial performance
• Experience managing, coaching or developing others
• Exposure to brand P&L management and the financial drivers of a consumer products business
• Experience leading innovation, renovation or new product commercialization
• Ability to turn consumer and market insight into clear strategic recommendations
• Strong cross-functional leadership and influencing skills
• Experience operating within a large or complex CPG organization would be advantageous
• Ambition and capability to progress into broader marketing leadership

This is an officed based role in the the Midwest region of the USA, due to the confidential nature of the role the location can't be specifically advertised.