Brand Manager

Placements24; Willows (CA); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible remote work

Health insurance

Paid time off

Job summary

Placements24 is seeking an innovative Brand Manager to lead the development and execution of brand strategies for an FMCG portfolio. This fully remote role lets you drive awareness, market share, and profitability from anywhere, collaborating with cross-functional teams across locations to ensure cohesive brand messaging and successful product launches.

You will translate consumer insights into compelling initiatives, manage the brand's P&L, and develop integrated marketing plans.

Qualifications

• 5+ years of brand management experience in FMCG.
• Strong analytical skills with data-driven decision making.
• Excellent communication, presentation, and project management skills.

Responsibilities

• Develop and implement integrated marketing strategies and brand plans to achieve business objectives.
• Conduct in-depth market research and consumer analysis to identify trends, opportunities, and threats.
• Manage the brand's P&L, including budgeting, forecasting, and optimizing marketing spend.
• Collaborate with creative agencies and internal teams to develop campaigns.
• Oversee new product development and launches from concept to market execution.
• Monitor brand performance metrics and adjust strategies for growth.

Skills

Brand strategy

P&L management

Market research

Remote collaboration

Education

Bachelor's degree in Marketing/Business

MBA preferred

Tools

Google Analytics

Tableau

Job description

About the Role

Our client is looking for an innovative and strategic Brand Manager to lead the development and execution of brand strategies for their FMCG portfolio, working remotely from anywhere. This role is critical in driving brand awareness, market share, and profitability. You will be responsible for understanding consumer insights, identifying market opportunities, and translating them into compelling brand initiatives. As a remote employee, you will collaborate closely with cross-functional teams across various locations, leveraging digital tools and communication platforms to ensure cohesive brand messaging and successful product launches. This is a fantastic opportunity for a visionary marketer to make a significant impact on beloved brands.

Key Responsibilities

• Develop and implement integrated marketing strategies and brand plans to achieve business objectives.
• Conduct in-depth market research and consumer analysis to identify trends, opportunities, and competitive threats.
• Manage the brand's P&L, including budgeting, forecasting, and optimizing marketing spend.
• Collaborate with creative agencies and internal teams to develop compelling advertising and promotional campaigns.
• Oversee new product development and launches, from concept to market execution.
• Monitor brand performance metrics and adjust strategies as needed to ensure continuous growth and engagement.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 5+ years of progressive experience in brand management, preferably within the FMCG industry .
• Proven track record of developing and executing successful brand strategies and marketing campaigns.
• Strong analytical skills with the ability to interpret data and translate insights into actionable plans.
• Excellent communication, presentation, and project management skills.
• Comfortable working independently and collaborating effectively in a fully remote setting .

Benefits

• Highly competitive salary and performance-based bonuses.
• Flexible remote working arrangements, allowing you to work from anywhere.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and opportunities for professional growth.
• A collaborative and innovative work culture that embraces remote talent in the Free State and beyond.