Brand Marketing Lead - Growth & Retail Strategy

Talent Focus Executive Search and Consulting; New Jersey; On-site; USD 110,000 - 140,000; Full time

Job summary

Talent Focus Executive Search and Consulting is assisting a fast-growing CPG brand in recruiting a Brand Marketing Manager to lead agency management, retail marketing and brand execution across a national footprint.

You will own the development of retail digital strategies, manage budgets, report ROI to senior leadership, and build scalable processes as the marketing team expands, with autonomy and impact from day one.

Qualifications

• At least five years of brand or marketing leadership experience.
• Experience in consumer packaged goods and retail sectors is essential.
• Proven track record managing multiple external agencies.
• Experience budgeting and evaluating campaign ROI.

Responsibilities

• Oversee day-to-day management of external agency partners across paid social, organic social, packaging, design and PR.
• Lead development and execution of retail digital marketing strategies across major retail media platforms.
• Collaborate with Brand Content Manager to align organic content with paid media and wider brand objectives.
• Manage the brand marketing budget across agencies, campaigns and retail channels.
• Track marketing performance and communicate ROI and key insights to senior leadership.
• Represent the marketing function in retailer meetings, category reviews, agency discussions and annual planning cycles.
• Establish scalable processes, reporting frameworks and ways of working as the marketing team grows.
• Help shape the long-term brand strategy and future structure of the marketing function.

Skills

Brand management

Marketing management

Agency management

Retail marketing

Budget management

Stakeholder comms

Autonomy

Job description

Talent Focus Executive Search and Consulting is assisting a fast-growing CPG brand in recruiting a Brand Marketing Manager to lead agency management, retail marketing and brand execution across a national footprint.

You will own the development of retail digital strategies, manage budgets, report ROI to senior leadership, and build scalable processes as the marketing team expands, with autonomy and impact from day one.