FMCG Brand Activation Lead (Hybrid)

Placements24; The Islands (MS); Hybrid; USD 22,000 - 37,000; Full time

Benefits offered by this job

Hybrid work model

Medical and retirement benefits

Professional development

Job summary

Placements24 is seeking a Brand Activation Specialist to join our client’s marketing team in Paarl, Western Cape. This role focuses on conceptualizing, planning, and executing engaging brand experiences across in-store promotions, events, and digital activations to connect consumers with products.

The ideal candidate has 2–4 years in brand activation or event marketing, strong project management and communication skills, and a passion for creating memorable consumer interactions in the FMCG

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 2–4 years of brand activation or event marketing experience.
• Experience planning and executing activations.
• Strong project management and communication skills.
• Creative with ability to work under pressure.

Responsibilities

• Develop and implement innovative brand activation strategies and campaigns.
• Plan and execute in-store promotions, sampling events, and POS marketing.
• Collaborate with marketing, sales, and agencies to ensure campaign execution.
• Manage timelines, budgets, and resources for activation activities.
• Monitor and report on effectiveness of campaigns and provide insights.
• Stay updated on FMCG marketing trends and experiential activations.

Skills

Brand activation

Event marketing

Project management

Communication

Creativity

Organizational skills

Education

Bachelor's degree (Marketing/Communications)

Job description

Placements24 is seeking a Brand Activation Specialist to join our client’s marketing team in Paarl, Western Cape. This role focuses on conceptualizing, planning, and executing engaging brand experiences across in-store promotions, events, and digital activations to connect consumers with products.

The ideal candidate has 2–4 years in brand activation or event marketing, strong project management and communication skills, and a passion for creating memorable consumer interactions in the FMCG