Remote-First Crypto Communications Generalist

Coinbase; United States; Hybrid; USD 140,000 - 165,000; Full time

Job summary

Coinbase is seeking a Communications Generalist to plan and execute proactive and reactive communications, protecting and growing our reputation across owned and earned channels. You’ll drive media relations, crisis response, executive communications, and launch narratives in a fast-moving crypto environment.

You’ll own end-to-end communications for product launches and announcements, manage rapid-response cycles, and build media relationships that shape public understanding of Coinbase and

Qualifications

• 7+ years in communications at PR agencies or in-house teams.
• Proven ability to place proactive stories and manage reactive cycles.
• Strong writing and editing skills translating crypto topics for broad audiences.

Responsibilities

• Own proactive communications plans for launches and announcements from messaging to media outreach.
• Drive media relations, staffing interviews, and managing reporter relationships across crypto and mainstream press.
• Develop content across channels—blog posts, social copy, web materials—aligned with brand voice.
• Prepare spokespeople with briefing documents and key messages for media appearances.
• Lead rapid-response communications for crises, coordinating with Legal, Policy, and executives.

Skills

Communications strategy

Media relations

Crisis communications

Executive communications

Written communication

Crypto fintech knowledge

Job description

Coinbase is seeking a Communications Generalist to plan and execute proactive and reactive communications, protecting and growing our reputation across owned and earned channels. You’ll drive media relations, crisis response, executive communications, and launch narratives in a fast-moving crypto environment.

You’ll own end-to-end communications for product launches and announcements, manage rapid-response cycles, and build media relationships that shape public understanding of Coinbase and