Communications Generalist

Coinbase; United States; Hybrid; USD 140,000 - 165,000; Full time

Job summary

Coinbase is seeking a Communications Generalist to plan and execute proactive and reactive communications, protecting and growing our reputation across owned and earned channels. You’ll drive media relations, crisis response, executive communications, and launch narratives in a fast-moving crypto environment.

You’ll own end-to-end communications for product launches and announcements, manage rapid-response cycles, and build media relationships that shape public understanding of Coinbase and

Qualifications

• 7+ years in communications at PR agencies or in-house teams.
• Proven ability to place proactive stories and manage reactive cycles.
• Strong writing and editing skills translating crypto topics for broad audiences.

Responsibilities

• Own proactive communications plans for launches and announcements from messaging to media outreach.
• Drive media relations, staffing interviews, and managing reporter relationships across crypto and mainstream press.
• Develop content across channels—blog posts, social copy, web materials—aligned with brand voice.
• Prepare spokespeople with briefing documents and key messages for media appearances.
• Lead rapid-response communications for crises, coordinating with Legal, Policy, and executives.

Skills

Communications strategy

Media relations

Crisis communications

Executive communications

Written communication

Crypto fintech knowledge

Job description

Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn’t a place for complacency, it’s a place to be pushed past your perceived limits. If you’re ready to build the future of finance alongside people who refuse to settle for “good enough,” you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.

As a Communications Generalist on the Communications team, you’ll plan and execute proactive and reactive communications across owned and earned channels to protect and grow Coinbase’s reputation. This team drives media relations, crisis response, executive communications, and launch narratives across a fast-moving crypto environment. You’ll own end-to-end communications planning for product launches and company announcements, manage rapid-response cycles for issues and crises, and build relationships with media that shape how the public understands Coinbase and crypto.

What you’ll do:

• Own proactive communications plans for company launches and announcements, from messaging development through media outreach and post-launch measurement.
• Drive media relations by responding to inbound inquiries, pitching stories, staffing interviews, and managing reporter relationships across crypto and mainstream press.
• Develop content across channels, including messaging frameworks, blog posts, social copy, and web materials that align with Coinbase’s brand voice and communications strategy.
• Prepare spokespeople for media appearances by crafting briefing documents with key messages, anticipated questions, and strategic guidance.
• Lead rapid-response communications for crisis and issues management, partnering with Legal, Policy, and executive leadership to deliver clear, timely narratives under pressure.

Required Skills and Experience:

• 7+ years of communications experience at a PR agency or in-house communications team, with at least 2 years working within the crypto or fintech ecosystem.
• Proven media relations track record, including established relationships with crypto press and demonstrated success in placing proactive stories and managing reactive cycles.
• Exceptional writing and editing skills with a portfolio of clear, concise prose that translates complex crypto and technology topics for mainstream audiences.
• Direct experience supporting executive communications programs, including spokesperson preparation, media briefings, and message development for senior leaders.
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).

Annual base salary range (excluding equity and bonus):

$140,080—$164,800 USD

• Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
• _ Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws._
• _ US Applicants: View Employee Rights, Know Your Rights, and E-Verify Notice of Participation._
• _ Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com.Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial.
• _ Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes._