Remote Financial Services Product Marketing Manager

Egnyte; Raleigh, Draper, Mountain View (NC, UT, CA); Remote; USD 125,000 - 140,000; Full time

Benefits offered by this job

Competitive salary

Flexible hours

Paid holidays

Sick time

401(k) plan

Health Savings Account

Parental leave

Office locations

Well-being programs

Egnyte account access

Job summary

Egnyte is seeking a Product Marketing Manager – Financial Services to lead messaging and demand for our SaaS security and governance solutions across the financial services sector. You will translate complex technology into clear business value and drive launches and campaigns in collaboration with sales and product teams.

The role reports to the Senior Director of Industry Marketing and can be remote in the US, with locations including Raleigh, NC.

Qualifications

• Must have deep knowledge or background in the Financial Services industry.
• Understands workflows and processes within banking services, investment services, tax and accounting services or insurance services.
• 3+ years of experience in marketing B2B SaaS products.
• Excellent written and verbal communication skills, and the ability to produce stellar writing/content under tight deadlines.
• Experience in content collaboration and governance landscape in which Egnyte competes.
• Strong ability to plan and execute on multiple projects simultaneously.
• Track record of successfully influencing and collaborating with cross-functional teams.
• Bachelor's degree in marketing, business, technology, or relevant field of study. MBA desirable.

Responsibilities

• Become an expert on Egnyte’s product/solution capabilities and competitive landscape to develop a strong Financial Services narrative.
• Partner with the Financial Services SMEs & Sales Team to equip them to discuss products and solutions with customers, and develop and deliver industry-relevant sales plays.
• Lead creation of thought-leading Financial Services industry marketing materials and content across digital and print communications such as customer literature, blogs, e-mails, videos, webinars, presentations, web copy, advertisement and trade show/event material.
• Manage and execute the strategy and integrated marketing campaigns for Financial Services to optimize reach, customer acquisition, and retention.
• Create effective materials and collaborate closely with cross-functional stakeholders.
• Own the plan for solution launches including internal and external market communications throughout the Egnyte for Financial Services platform lifecycle.
• Comfortable leveraging AI across research, content, and analysis workflows, with the instinct to refine outputs into messaging that resonates on a human level.
• This position will report directly to the Senior Director of Industry Marketing

Skills

FS industry knowledge

Banking workflows

B2B SaaS marketing

Writing skills

Content governance

Project management

Cross-functional collaboration

Education

Bachelor's degree in marketing, business, technology

MBA desirable

Job description

Egnyte is seeking a Product Marketing Manager – Financial Services to lead messaging and demand for our SaaS security and governance solutions across the financial services sector. You will translate complex technology into clear business value and drive launches and campaigns in collaboration with sales and product teams.

The role reports to the Senior Director of Industry Marketing and can be remote in the US, with locations including Raleigh, NC.