Remote Field Marketing Leader: ABM & Events

Hyland; United States; Remote; USD 110,000 - 140,000; Full time

Job summary

Hyland is seeking a Lead Field Marketer to drive demand for our named accounts from a remote US base. You will design and execute regional field marketing campaigns and events, nurture high-quality leads, and align with sales, product marketing, and campaign marketing to accelerate opportunities.

You’ll develop ABM programs across multi-channel digital tactics, manage regional events, and collaborate with revenue teams to optimize ROI while upholding brand standards and strategic priorities.

Qualifications

• Bachelor's degree or equivalent experience; five+ years in B2B marketing and three+ years field marketing.
• Excellent written and verbal communication, strong cross-functional project management skills.
• Experience creating and implementing successful marketing programs in relevant markets, including ABM with multi-channel digital tactics.
• Strong analytics, data visualization, and marketing performance measurement skills.

Responsibilities

• Collaborate with demand generation and sales to design regional field marketing campaigns and events that generate high-quality leads and accelerate pipeline growth.
• Plan and oversee world-class events—regional events, user forums, executive roundtables—with pre/post-event engagement to maximize attendance and lead conversion.
• Develop targeted ABM programs using multi-channel digital tactics and interlock with sales to adjust priorities as market conditions change.
• Lead awareness and enablement with sellers, manage regional budget to optimize ROI and KPI achievement.
• Mentor and coach team members, evaluate vendors, and contribute to overall department growth.

Skills

Demand generation

ABM programs

Cross-functional collaboration

Marketing analytics

Event planning

Strategic planning

Education

Bachelor's degree or equivalent experience

Tools

Marketing Automation Platforms

CRM / Salesforce

BI Tools (Intent Signal Visibility)

Content Management Platforms

Event Management Platforms

Data Visualization Tools

Job description

Hyland is seeking a Lead Field Marketer to drive demand for our named accounts from a remote US base. You will design and execute regional field marketing campaigns and events, nurture high-quality leads, and align with sales, product marketing, and campaign marketing to accelerate opportunities.

You’ll develop ABM programs across multi-channel digital tactics, manage regional events, and collaborate with revenue teams to optimize ROI while upholding brand standards and strategic priorities.