Remote Field Marketing Lead for ABM & Events

Hyland Software; Westlake (OH); Teletrabalho; USD 125 000 - 143 000; Tempo integral

Resumo da oferta

Hyland is seeking a Lead Field Marketer to drive demand for the named account model through strategic programs and high-impact events that build pipeline and align revenue teams nationwide. You will partner with sales, product marketing and campaign teams to plan, execute regional field marketing strategies, ABM programs, and executive events, while managing budgets and measuring ROI.

The role requires 5+ years in B2B marketing, 3+ years field marketing, and a track record of accelerating

Qualificações

• Bachelor's degree or equivalent experience; at least five years in B2B marketing and three years in field marketing.
• Strong written and verbal communication; cross-functional project management skills.
• Experience enabling sales and achieving revenue goals through integrated campaigns.

Responsabilidades

• Develop regional marketing strategies aligned with business goals and generate high-quality leads.
• Plan and oversee regional events and campaigns to maximize attendance and lead conversion.
• Create ABM programs across multi-channel digital channels to engage target accounts.
• Lead enablement and messaging with sellers; manage regional budget for ROI.
• Define revenue management processes with SDRs and monitor ROI.
• Mentor and coach team members; evaluate vendors for field programs.

Conhecimentos

Marketing automation

Salesforce CRM

BI tools

Content management

Event management platforms

Data visualization tools

Formação académica

Bachelor's degree or equivalent experience

Ferramentas

Salesforce

Content Management Platforms

Event Management Platforms

Data Visualization Tools

Marketing Automation Platforms

Descrição da oferta de emprego

Hyland is seeking a Lead Field Marketer to drive demand for the named account model through strategic programs and high-impact events that build pipeline and align revenue teams nationwide. You will partner with sales, product marketing and campaign teams to plan, execute regional field marketing strategies, ABM programs, and executive events, while managing budgets and measuring ROI.

The role requires 5+ years in B2B marketing, 3+ years field marketing, and a track record of accelerating