Regional Field Marketing Leader — ABM & Events

AHEAD; Nashville (TN); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

401(k)

Paid company holidays

Paid time off

Paid parental and caregiver leave

Job summary

AHEAD is seeking a Field Marketing Manager for its Central Region to drive integrated marketing plans that raise brand awareness and deliver pipeline growth. You will coordinate with marketing, sales, and external agencies to ensure flawless execution, localize national campaigns, and optimize regional programs for measurable impact.

The role reports to the Director of Field Marketing and requires a hands-on approach with proven field marketing success, ABM proficiency, and data-driven decision

Qualifications

• Minimum 5+ years of experience in field marketing roles.
• Proven experience developing integrated, ROI-focused marketing programs.
• Strong knowledge of ABM and campaign orchestration.
• Experience in event management and executive engagement programs.
• Familiarity with marketing automation and CRM platforms (Marketo, Salesforce, Demandbase).

Responsibilities

• Develop and execute integrated field and regional marketing strategies for the Central Region.
• Design and activate executive engagement programs with CxO-level experiences.
• Lead regional demand generation and pipeline acceleration initiatives.
• Collaborate with sales, product marketing, demand generation, and GTM teams for alignment.
• Build relationships with GTM partners to support co-marketing programs.
• Drive ABM strategies focused on high-value accounts and events.
• Manage campaign performance, KPIs, and ROI with data-driven optimization.
• Communicate updates to regional sales on programs and opportunities.
• Scale programs with national teams and ensure regional participation.
• Lead planning and execution of high-touch regional events and customer roundtables.
• Oversee Central Region marketing budget and ensure impactful spend.
• Represent the brand at conferences and customer engagements.

Skills

Field marketing

ROI-focused marketing

ABM strategies

Project management

Event execution

Data-driven

Communication skills

Education

Bachelor's degree or equivalent

Tools

Marketo

Salesforce

Demandbase

Job description

AHEAD is seeking a Field Marketing Manager for its Central Region to drive integrated marketing plans that raise brand awareness and deliver pipeline growth. You will coordinate with marketing, sales, and external agencies to ensure flawless execution, localize national campaigns, and optimize regional programs for measurable impact.

The role reports to the Director of Field Marketing and requires a hands-on approach with proven field marketing success, ABM proficiency, and data-driven decision