Remote Field Marketing Leader: ABM & Enterprise Pipelines

Remote; San Francisco (CA); Remote; USD 110,000 - 160,000; Full time

Benefits offered by this job

Stock options

Learning stipend

Flexible paid time off

Job summary

Testlio, a fully remote testing platform, is hiring a Field Marketing Manager to bridge Marketing and Sales, owning conferences, customer events, and ABM programs to drive pipeline across enterprise accounts. Reporting directly to the CMO, you will design engaging booth experiences and multi-channel campaigns that translate into measurable commercial growth.

Based in the United States, this role emphasizes remote collaboration, data-driven decisions, and cross-functional partnership with Product

Qualifications

• 5+ years of demonstrated experience in B2B field marketing, event management, and ABM in SaaS/enterprise tech.
• Proven track record in managing end-to-end logistics, budgets, and vendor contracts for major conferences.
• Hands-on proficiency with CRM and marketing automation platforms (HubSpot and Salesforce).
• Experience with enterprise ABM and intelligence platforms like 6sense or Demandbase.
• Experience using generative AI tools for personalization and workflow efficiency is a plus.

Responsibilities

• Lead end-to-end strategy, budget, vendor management, logistics, and creative execution for major conferences and regional events.
• Design and deploy targeted multi-channel ABM campaigns for high-priority enterprise accounts.
• Partner with Sales to craft pre-event outreach and onsite engagement workflows.
• Develop and maintain campaign assets, landing pages, and sales enablement collateral.
• Track pipeline, account engagement, and ROI across systems.
• Collaborate with RevOps to optimize lead routing and attribution.

Skills

B2B field marketing

Event management

ABM campaigns

CRM

Marketing automation

HubSpot

Salesforce

Analytics

Tools

HubSpot

Salesforce

6sense

Demandbase

Job description

Testlio, a fully remote testing platform, is hiring a Field Marketing Manager to bridge Marketing and Sales, owning conferences, customer events, and ABM programs to drive pipeline across enterprise accounts. Reporting directly to the CMO, you will design engaging booth experiences and multi-channel campaigns that translate into measurable commercial growth.

Based in the United States, this role emphasizes remote collaboration, data-driven decisions, and cross-functional partnership with Product