Americas Field Marketing Lead: Pipeline & ABM

Qualys; Jacksonville (FL); Sur place; USD 90 000 - 130 000; Plein temps

Résumé du poste

Qualys is seeking a Field Marketing Manager to join the Americas Field Marketing Team, driving regional programs to generate pipeline and revenue. You will partner with sales, product marketing, and campaigns to design an integrated plan for the US Eastern region, with emphasis on new business and expanding current accounts.

The role requires collaborating with sales leadership on campaigns, managing ABM initiatives, and delivering assets and events that track ROI.

Qualifications

• Minimum 3-4 years of experience with a bachelor's degree in marketing or communications.
• Experience in B2B software, cybersecurity marketing, and working with partners are highly preferred.
• Good understanding of Microsoft Office, Salesforce, Account-Based Marketing (ABM) and marketing automation tools.

Responsabilités

• Collaborate with regional sales and channel sales leaders to develop marketing plans and campaigns tailored to markets and accounts.
• Create and execute targeted marketing programs including integrated field and partner programs, tradeshows, roundtables, partner conferences, and virtual events.
• Drive strategic Account Based Marketing (ABM) initiatives and measure impact.
• Proactively engage with sales teams to coordinate and amplify campaigns and field programs.
• Build program assets, landing pages, registration forms, and lists for ROI tracking.

Connaissances

Field Marketing

Campaign Management

ABM Strategy

Sales Collaboration

Marketing Automation

Formation

Bachelor's degree in marketing or communications

Outils

Salesforce

Microsoft Office

Marketing Automation

Description du poste

Qualys is seeking a Field Marketing Manager to join the Americas Field Marketing Team, driving regional programs to generate pipeline and revenue. You will partner with sales, product marketing, and campaigns to design an integrated plan for the US Eastern region, with emphasis on new business and expanding current accounts.

The role requires collaborating with sales leadership on campaigns, managing ABM initiatives, and delivering assets and events that track ROI.