Senior Field Marketing Leader – ABM & Executive Events

Logoslabs; San Francisco (CA); Sur place; USD 140 000 - 200 000; Plein temps

Avantages offerts par ce poste

Medical, Dental, and Vision Insurance

401(k)

Paid holidays

Paid time off

Parental and caregiver leave

Benefits portal

Résumé du poste

AHEAD is hiring for a West Region Marketing Lead to architect and execute integrated field marketing and ABM programs in the West region. You will drive demand generation, orchestrate high-touch events, and align with sales, product marketing, and GTM teams to accelerate pipeline.

The role requires strong analytical skills, program management expertise, and the ability to travel up to 40%. You will be a brand ambassador at industry events, collaborating with national initiatives led by

Qualifications

• Proven experience developing ROI-focused marketing and pipeline programs.
• Strong ABM strategies and execution experience.
• Experience in project management and event execution.
• Familiar with marketing automation and CRM (Marketo, Salesforce, Demandbase).
• Strong analytical mindset with data-driven decision making.
• Excellent written and verbal communication.
• Highly organized with attention to detail.
• Willingness to travel up to 40%.

Responsabilités

• Develop and execute integrated field and regional marketing strategies for the West Region.
• Design and activate executive engagement programs with CxO-level experiences and events.
• Lead regional demand generation and pipeline acceleration initiatives.
• Partner with sales, product marketing, demand generation, and GTM teams.
• Build relationships with GTM and technology partners for co-marketing and partner programs.
• Drive ABM strategies focused on high-value accounts.
• Manage and analyze campaign performance, KPIs, ROI.
• Ensure clear communication with regional sales teams about programs.
• Collaborate with national/global teams to scale programs.
• Plan and execute high-touch regional events, roundtables, and partner activations.
• Oversee West Region marketing budget.
• Represent brand at conferences and customer engagements in the West.

Connaissances

ROI-focused marketing

ABM strategies

Project management

Marketing automation

CRM platforms

Data analytics

Communication skills

Detail orientation

Travel readiness

Description du poste

AHEAD is hiring for a West Region Marketing Lead to architect and execute integrated field marketing and ABM programs in the West region. You will drive demand generation, orchestrate high-touch events, and align with sales, product marketing, and GTM teams to accelerate pipeline.

The role requires strong analytical skills, program management expertise, and the ability to travel up to 40%. You will be a brand ambassador at industry events, collaborating with national initiatives led by