Remote Federal Field Marketing Manager | AI-Driven Growth

Ladders; United States; Remote; USD 110,000 - 130,000; Full time

Benefits offered by this job

Flexible workplace policies

Access to employee resource groups

Learning and development resources

Career progression pathways

Global wellness programs

Job summary

Ladders is seeking a Federal Field Marketing Manager to lead integrated field marketing programs targeting the federal sector from a remote US-based position. You will localize messaging for public sector audiences, partner with sales and cross-functional teams, and drive federal pipeline growth and revenue.

The role emphasizes campaign execution, ABM, events, and ROI analysis. Collaborate across regions to strengthen brand presence and leverage AI tools to boost productivity.

Qualifications

• 5+ years of federal marketing experience with a focus on B2G customer journeys and procurement cycles.
• Experience with data-driven, multi-channel campaigns and ABM frameworks.
• Familiarity with generative AI tools to enhance workflow and content creation.
• Bachelor's degree in marketing, communications, business administration, or related field.

Responsibilities

• Develop and execute integrated marketing programs to drive federal pipeline and revenue.
• Localize messaging and campaigns to align with federal priorities and buyer needs.
• Collaborate with cross-functional teams to amplify brand presence regionally.
• Implement AI tools to enhance marketing and sales productivity.
• Lead planning and execution of federal events and performance measurement.
• Drive lead management and account engagement with sales teams.
• Measure and report on marketing performance, optimizing investments and programs.

Skills

Federal marketing experience

ABM campaigns

Data-driven campaigns

Generative AI tools

Strong communication skills

Education

Bachelor's degree in marketing/communications/business

Job description

Ladders is seeking a Federal Field Marketing Manager to lead integrated field marketing programs targeting the federal sector from a remote US-based position. You will localize messaging for public sector audiences, partner with sales and cross-functional teams, and drive federal pipeline growth and revenue.

The role emphasizes campaign execution, ABM, events, and ROI analysis. Collaborate across regions to strengthen brand presence and leverage AI tools to boost productivity.