Federal Field Marketing Strategist

Riverbed Technology; United States; Remote; USD 120,000 - 160,000; Full time

Job summary

Riverbed is seeking a Federal Field Marketing Manager to join our U.S. Federal Marketing team in the DC area. Travel about 25% as we drive regionally tailored marketing programs that bolster federal pipelines.

You will partner with Federal Sales, Marketing leadership, and ABM teams to execute programs, events, and partner initiatives that accelerate revenue and align with federal procurement needs.

Qualifications

• Five+ years of federal marketing experience with a deep understanding of the B2G journey and procurement cycles.
• Proven ability to design and execute integrated marketing across Federal, FSI and Public Sector ecosystems.
• Data-driven, multi-channel ABM campaigns tailored to public sector buying behaviors.

Responsibilities

• Develop and execute regionally tailored federal marketing strategies, including events, partner programs, ABM, and demand generation campaigns.
• Lead federal events from planning through execution, follow-up, and measurement.
• Collaborate with Federal Sales, Marketing, and partner teams to accelerate pipeline and revenue.
• Enable sales with campaign messaging, event support, and account engagement strategies.
• Measure pipeline, revenue impact, ROI, and optimize marketing investments.

Skills

B2G Marketing

Federal Marketing

ABM Execution

AI Fluency

Stakeholder Influence

Travel Ready

Education

Bachelor’s degree in marketing

Job description

Riverbed is seeking a Federal Field Marketing Manager to join our U.S. Federal Marketing team in the DC area. Travel about 25% as we drive regionally tailored marketing programs that bolster federal pipelines.

You will partner with Federal Sales, Marketing leadership, and ABM teams to execute programs, events, and partner initiatives that accelerate revenue and align with federal procurement needs.