Federal Field Marketing Leader — ABM, Events & Growth

Riverbed Technology; Bethesda (MD); On-site; USD 110,000 - 170,000; Full time

Job summary

Riverbed Technology is seeking a Federal Field Marketing Manager to join our U.S. Federal Marketing team and drive go‑to‑market programs across federal agencies.

You will shape account and pursuit priorities while delivering demand programs that move the federal pipeline. The ideal candidate has 5+ years of B2G marketing experience, expertise in ABM and modern execution, and fluency with AI tools to accelerate workflow and content personalization.

Qualifications

• 5+ years of progressive marketing experience with a deep understanding of the B2G customer journey.
• Ability to design and execute integrated marketing strategies across Federal, FSI and Public Sector ecosystems.
• Data-driven ABM frameworks tailored to public sector buying behaviors and timelines.
• Operational fluency with generative AI tools to drive daily workflow efficiencies and content tailoring.
• Strong written and verbal communication; able to engage sales leadership and cross‑functional partners.

Responsibilities

• Develop and execute federal marketing programs that generate qualified pipeline.
• Localize messaging and content to federal priorities, procurement requirements and buyer needs.
• Lead federal events from planning through execution, follow‑up, and measurement.
• Coordinate with federal partners and sales to drive leads and account engagement.
• Measure pipeline impact, ROI and report on marketing performance.

Skills

B2G Marketing

Federal marketing

ABM campaigns

AI fluency

Cross‑functional collaboration

Education

Bachelor's degree in marketing

Tools

CRM platforms

Job description

Riverbed Technology is seeking a Federal Field Marketing Manager to join our U.S. Federal Marketing team and drive go‑to‑market programs across federal agencies.

You will shape account and pursuit priorities while delivering demand programs that move the federal pipeline. The ideal candidate has 5+ years of B2G marketing experience, expertise in ABM and modern execution, and fluency with AI tools to accelerate workflow and content personalization.