Federal Field Marketing Manager

Ladders; United States; Remote; USD 110,000 - 130,000; Full time

Benefits offered by this job

Flexible workplace policies

Access to employee resource groups

Learning and development resources

Career progression pathways

Global wellness programs

Job summary

Ladders is seeking a Federal Field Marketing Manager to lead integrated field marketing programs targeting the federal sector from a remote US-based position. You will localize messaging for public sector audiences, partner with sales and cross-functional teams, and drive federal pipeline growth and revenue.

The role emphasizes campaign execution, ABM, events, and ROI analysis. Collaborate across regions to strengthen brand presence and leverage AI tools to boost productivity.

Qualifications

• 5+ years of federal marketing experience with a focus on B2G customer journeys and procurement cycles.
• Experience with data-driven, multi-channel campaigns and ABM frameworks.
• Familiarity with generative AI tools to enhance workflow and content creation.
• Bachelor's degree in marketing, communications, business administration, or related field.

Responsibilities

• Develop and execute integrated marketing programs to drive federal pipeline and revenue.
• Localize messaging and campaigns to align with federal priorities and buyer needs.
• Collaborate with cross-functional teams to amplify brand presence regionally.
• Implement AI tools to enhance marketing and sales productivity.
• Lead planning and execution of federal events and performance measurement.
• Drive lead management and account engagement with sales teams.
• Measure and report on marketing performance, optimizing investments and programs.

Skills

Federal marketing experience

ABM campaigns

Data-driven campaigns

Generative AI tools

Strong communication skills

Education

Bachelor's degree in marketing/communications/business

Job description

For our client, we are seeking a Federal Field Marketing Manager to join the team of a leader in the Enterprise Technology space.

This role will focus on building and executing integrated field marketing programs that drive federal pipeline growth and revenue. You will localize messaging for public sector audiences, partner closely with sales and cross-functional teams, and strengthen regional brand presence across the federal market. The position also calls for a strong mix of campaign execution, account-based marketing, event planning, and performance analysis to improve engagement and marketing ROI.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $110,000 - $130,000 annually

Responsibilities

• Develop and execute integrated marketing programs to drive federal pipeline and revenue
• Localize messaging and campaigns to align with federal priorities and buyer needs
• Collaborate with cross-functional teams to amplify brand presence regionally
• Implement AI tools to enhance marketing and sales productivity
• Lead planning and execution of federal events and performance measurement
• Drive lead management and account engagement with sales teams
• Measure and report on marketing performance, optimizing investments and programs

Qualifications

• 5+ years of federal marketing experience with a focus on B2G customer journeys and procurement cycles
• Proven ability to design and execute integrated marketing strategies across federal and public sector ecosystems
• Experience with data-driven, multi-channel campaigns and account-based marketing (ABM) frameworks
• Familiarity with generative AI tools to enhance workflow and content creation
• Strong communication skills for engaging with sales leadership and cross-functional teams
• Bachelor's degree in marketing, communications, business administration, or related field

Benefits

• Flexible workplace policies to support work-life balance
• Access to employee resource groups for community and support
• Learning and development resources for career growth
• Career progression pathways to advance within the organization
• Global wellness programs focused on physical, emotional, and financial well-being

Our client is an equal opportunity employer. We encourage you to apply even if you don't meet every qualification - your background could be exactly what this team needs.