Remote Enterprise Digital Marketing Manager

AARP; Washington (District of Columbia); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

401(k)

Pension plan

Health insurance

Dental plan

Vision plan

Life insurance

Paid time off

Tuition reimbursement

Job summary

AARP seeks a Digital Marketing Manager in Washington, DC, to drive enterprise marketing technology adoption and marketing operations for email, app notifications, and SMS initiatives. This role leads change management, training, and communications across marketing platforms including AEM, Salesforce Marketing Cloud, Marketing Hub, and Amazon SES.

You will partner with business, marketing, and technology teams to ensure adoption, governance, and readiness while overseeing enterprise email

Qualifications

• Bachelor's degree or higher in Digital Marketing, Marketing, Information Systems or related field.
• 2+ years of digital marketing, marketing operations, marketing technology, or related disciplines including email and/or SMS marketing operations or digital agency support.
• Experience leading enterprise-scale marketing technology implementations, transformations, or adoption initiatives.
• Hands-on experience with enterprise marketing platforms such as Adobe Experience Manager (AEM), Salesforce Marketing Cloud, Marketing Hub, Amazon SES, or similar solutions.
• Proven ability to develop and execute communication, training, and enablement strategies that drive user adoption across cross-functional teams.

Responsibilities

• Designs and implements communications and outreach strategies tailored for target audiences, digital channels, and strategic objectives.
• Manages the organization's digital properties and optimizes online channels against KPIs with data-informed decisions.
• Oversees content creation for digital platforms and documents strategies for campaigns across business units; analyzes performance and recommends improvements.
• Develops and executes digital marketing strategies with internal/external teams to increase brand equity and engagement across programs.
• Tracks KPIs, stays current with digital trends, and adjusts tactics to maximize results.

Skills

Digital marketing

Marketing operations

Marketing technology

Change management

Education

Bachelor's degree in Digital Marketing, Marketing, Information Systems or related field

Tools

Adobe Experience Manager (AEM)

Salesforce Marketing Cloud

Marketing Hub

Amazon SES

Job description

AARP seeks a Digital Marketing Manager in Washington, DC, to drive enterprise marketing technology adoption and marketing operations for email, app notifications, and SMS initiatives. This role leads change management, training, and communications across marketing platforms including AEM, Salesforce Marketing Cloud, Marketing Hub, and Amazon SES.

You will partner with business, marketing, and technology teams to ensure adoption, governance, and readiness while overseeing enterprise email