Remote Channel Marketing Manager, Third-Party Digital

AARP; Washington (District of Columbia); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

401(k)

Pension plan

Health insurance

Dental insurance

Vision insurance

Life insurance

Paid time off

Tuition reimbursement

Job summary

AARP Services, Inc. in Washington, DC, is seeking a Digital Marketing Manager to lead marketing campaigns, develop communications materials, and implement strategies that support diverse organizational objectives.

You will track results, collaborate with cross-functional teams, and optimize campaigns across search, social, display, and email channels to meet changing markets, while balancing data-driven insights with customer needs.

Qualifications

• Bachelor's degree in marketing, communications, or related field.
• 10+ years of experience leading marketing and communications initiatives.
• Proven ability to lead digital marketing across multiple channels.
• Strong analytical skills to optimize campaigns and measure results.
• Experience managing both B2C and B2B programs.
• Demonstrated client service and cross-functional collaboration.
• Strategic thinker with a track record of successful programs.

Responsibilities

• Supports teams and clients by creating proposals, presentations, and materials using data and insights.
• Plans, creates, and executes strategic marketing and communications campaigns.
• Collaborates with cross-functional teams to deliver programs that meet goals.
• Monitors market trends to identify opportunities for products and services.
• Provides guidance on marketing best practices and campaign strategies.
• Advises stakeholders on next steps, opportunities, and risks.
• Monitors outcomes and shares lessons learned with key stakeholders.

Skills

10+ years of experience in marketing

Leadership in digital marketing

SEM/PMAX/Meta platforms

Social media & email campaigns

Digital analytics

B2C and B2B marketing

Client service & matrix management

Strategic marketing programs

Education

Bachelor's degree

Tools

SEM/PMAX tools

Facebook/Instagram Ads

Google Display Network

Microsoft Native Prospecting

Email marketing platforms

Job description

AARP Services, Inc. in Washington, DC, is seeking a Digital Marketing Manager to lead marketing campaigns, develop communications materials, and implement strategies that support diverse organizational objectives.

You will track results, collaborate with cross-functional teams, and optimize campaigns across search, social, display, and email channels to meet changing markets, while balancing data-driven insights with customer needs.