VP Marketing Tech - Lead Personalization & Scale (Hybrid)

AARP; Washington (District of Columbia); Hybrid; USD 150,000 - 190,000; Full time

Benefits offered by this job

401(k)

Company pension plan

Health, dental, vision coverage

Job summary

AARP, the nation's leading nonprofit for 50+, seeks a Vice President of Marketing Technology to optimize and advance the enterprise marketing tech ecosystem. You will lead data-driven, personalized marketing experiences across channels by collaborating with digital, data, analytics, and technology teams to drive growth and efficiency.

Commitment to scalable platforms, governance, and best practices is essential, with a focus on enterprise-grade analytics, automation, and measurement.

Qualifications

• Bachelor’s degree in Marketing, IT, Business Administration, Computer Science, or related field; MBA or advanced degree preferred.
• 10+ years of progressive experience in marketing technology and related leadership roles.
• Expertise in marketing technology platforms, analytics, personalization, and campaign orchestration.
• Experience leading enterprise-scale MarTech initiatives and complex ecosystems.
• Strong data architecture, privacy, security, and governance knowledge.
• Proven ability to drive cross-functional collaboration to deliver business outcomes.

Responsibilities

• Defines requirements and oversees selection, integration, and optimization of marketing platforms including analytics, personalization, and campaign orchestration tools.
• Ensures platforms are connected, scalable, and secure, enabling data flow and personalized marketing experiences.
• Leads development of operating models, standards, and governance for marketing tech across the enterprise.
• Assesses capabilities and modernizes platforms to improve scalability and efficiency.
• Partners with technology teams to align marketing needs with capabilities and ensure omnichannel engagement.
• Leads adoption and scaling of personalization to improve engagement and measure impact.

Skills

Marketing leadership

Cross-functional collaboration

Data-driven decision making

Strategic planning

Performance measurement

Education

Bachelor’s degree in Marketing/IT/Business/CS

MBA or advanced degree preferred

Tools

Analytics platforms

Customer data platforms

Personalization

Campaign orchestration

Automation

Content delivery solutions

Job description

AARP, the nation's leading nonprofit for 50+, seeks a Vice President of Marketing Technology to optimize and advance the enterprise marketing tech ecosystem. You will lead data-driven, personalized marketing experiences across channels by collaborating with digital, data, analytics, and technology teams to drive growth and efficiency.

Commitment to scalable platforms, governance, and best practices is essential, with a focus on enterprise-grade analytics, automation, and measurement.