Marketing Tech Lead - Email, SMS & AEM Innovator

OATS; Washington (District of Columbia); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

401(k) with company match

Company pension plan

Health, dental, and vision coverage

Paid time off and holidays

Job summary

AARP is seeking a Digital Marketing Manager to lead the adoption of marketing technology and operations across email, app notifications and SMS initiatives. The role drives change management, stakeholder engagement, training, and communications for platforms including AEM, Salesforce Marketing Cloud, Marketing Hub, and Amazon SES.

The position collaborates across business, marketing, and technology teams to ensure adoption, governance, and operational readiness while overseeing email marketing

Qualifications

• Bachelor's degree or higher in a related field and 2+ years of digital marketing, marketing operations or marketing technology experience.
• Experience leading enterprise-scale marketing technology implementations or adoption initiatives.
• Hands-on experience with enterprise marketing platforms such as AEM, Salesforce Marketing Cloud, Marketing Hub, Amazon SES or similar.

Responsibilities

• Designs and implements communications and outreach strategies for target audiences and digital channels.
• Manages the organization's digital properties and oversees the digital platforms’ strategic direction.
• Oversees content creation for digital platforms and documents campaigns with cross-functional teams.
• Develops and executes digital marketing strategies to increase brand engagement and builds strategic partnerships.
• Tracks KPIs, analyzes results, and updates tactics based on latest digital trends.
• Delivers exceptional client service by creating timelines and coordinating internal and external deliverables.
• Maintains relationships with internal clients to align objectives across channels.
• Identifies vendors to advance organizational goals and manages vendor relationships.

Skills

Digital marketing

Marketing operations

Marketing technology

Email marketing

SMS marketing

Education

Bachelor's degree in Digital Marketing/Marketing/Information Systems

Tools

AEM

Salesforce Marketing Cloud

Marketing Hub

Amazon SES

Job description

AARP is seeking a Digital Marketing Manager to lead the adoption of marketing technology and operations across email, app notifications and SMS initiatives. The role drives change management, stakeholder engagement, training, and communications for platforms including AEM, Salesforce Marketing Cloud, Marketing Hub, and Amazon SES.

The position collaborates across business, marketing, and technology teams to ensure adoption, governance, and operational readiness while overseeing email marketing