Senior Digital Channel Marketing Manager – Third-Party

OATS; Washington (District of Columbia); Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

401(k) and company-funded pension

Health, dental, vision plans

Life insurance

Paid time off incl. holidays, vacation

Tuition reimbursement

Recognition programs

Job summary

AARP Services, Inc. seeks a Digital Marketing Manager to develop campaigns, communications materials, and implementation strategies that align with marketing goals and drive growth.

You will collaborate with cross-functional teams, track results, and optimize strategies to respond to changing markets and competitive conditions. The role emphasizes leadership across search, social, display, and email channels within a hybrid US-based schedule.

Qualifications

• Bachelor's degree and 10+ years of experience in marketing and communications required.
• Demonstrated leadership in planning and executing digital marketing initiatives across search, social media, display, and native advertising channels, including SEM, Google PMAX (PMAX), Meta Advantage+, Meta Audience Network, Google Display Network, and Microsoft Native Prospecting.
• Experience planning and executing customer acquisition and engagement campaigns through social media platforms (Facebook, Twitter, Instagram), and third-party email marketing programs.
• Proven analytical skills with the ability to evaluate digital channel performance and recommend strategic adjustments to meet and exceed marketing program objectives.
• Experience supporting both B2C and B2B business models preferred.
• Client service and matrix management experience desired; agency experience is a plus.
• Demonstrated strategic thinking and analytical skills with a track record of driving successful marketing programs.

Responsibilities

• Supports internal and/or external teams and clients by creating proposals, presentations, and other materials using product/program information, data, and media insights.
• Assists with the planning, creation, and execution of various strategic marketing and communications.
• Collaborates with cross-functional teams, colleagues, and leadership to deliver effective programs and other client offerings that advance organizational goals.
• Monitors the competitive landscape and market trends to identify new opportunities for the organization to shape products, programs, and/or services most relevant to the target audience.
• Provides guidance on marketing best practices and campaign strategies to colleagues and/or external partners as necessart.

Skills

Marketing leadership

Digital marketing

Analytical skills

Campaign optimization

B2C & B2B experience

Client service

Strategic thinking

Education

Bachelor's degree

Tools

SEM

Google PMAX

Meta Advantage+

Meta Audience Network

Google Display Network

Microsoft Native Prospecting

Email marketing platforms

Job description

AARP Services, Inc. seeks a Digital Marketing Manager to develop campaigns, communications materials, and implementation strategies that align with marketing goals and drive growth.

You will collaborate with cross-functional teams, track results, and optimize strategies to respond to changing markets and competitive conditions. The role emphasizes leadership across search, social, display, and email channels within a hybrid US-based schedule.