Channel Marketing Manager (Third Party Digital)

OATS; Washington (District of Columbia); Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

401(k) and company-funded pension

Health, dental, vision plans

Life insurance

Paid time off incl. holidays, vacation

Tuition reimbursement

Recognition programs

Job summary

AARP Services, Inc. seeks a Digital Marketing Manager to develop campaigns, communications materials, and implementation strategies that align with marketing goals and drive growth.

You will collaborate with cross-functional teams, track results, and optimize strategies to respond to changing markets and competitive conditions. The role emphasizes leadership across search, social, display, and email channels within a hybrid US-based schedule.

Qualifications

• Bachelor's degree and 10+ years of experience in marketing and communications required.
• Demonstrated leadership in planning and executing digital marketing initiatives across search, social media, display, and native advertising channels, including SEM, Google PMAX (PMAX), Meta Advantage+, Meta Audience Network, Google Display Network, and Microsoft Native Prospecting.
• Experience planning and executing customer acquisition and engagement campaigns through social media platforms (Facebook, Twitter, Instagram), and third-party email marketing programs.
• Proven analytical skills with the ability to evaluate digital channel performance and recommend strategic adjustments to meet and exceed marketing program objectives.
• Experience supporting both B2C and B2B business models preferred.
• Client service and matrix management experience desired; agency experience is a plus.
• Demonstrated strategic thinking and analytical skills with a track record of driving successful marketing programs.

Responsibilities

• Supports internal and/or external teams and clients by creating proposals, presentations, and other materials using product/program information, data, and media insights.
• Assists with the planning, creation, and execution of various strategic marketing and communications.
• Collaborates with cross-functional teams, colleagues, and leadership to deliver effective programs and other client offerings that advance organizational goals.
• Monitors the competitive landscape and market trends to identify new opportunities for the organization to shape products, programs, and/or services most relevant to the target audience.
• Provides guidance on marketing best practices and campaign strategies to colleagues and/or external partners as necessart.

Skills

Marketing leadership

Digital marketing

Analytical skills

Campaign optimization

B2C & B2B experience

Client service

Strategic thinking

Education

Bachelor's degree

Tools

SEM

Google PMAX

Meta Advantage+

Meta Audience Network

Google Display Network

Microsoft Native Prospecting

Email marketing platforms

Job description

Overview

AARP Services, Inc., founded in 1999, is a wholly-owned taxable subsidiary of AARP. AARP Services manages the provider relationships for and performs quality control oversight of the wide range of products and services that carry the AARP name and are made available by independent providers as benefits to AARP’s millions of members. The provider offers currently span health products, financial products, travel and leisure products, and life event services. Specific products include Medicare supplemental insurance; credit cards, auto and home, mobile home and motorcycle insurance, life insurance and annuities; member discounts on rental cars, cruises, vacation packages and lodging; special offers on technology and gifts; pharmacy services and legal services. AARP Services also engages in new product development activities for AARP and provides certain consulting services to outside companies.

The Digital Marketing Manager develops marketing campaigns, communications materials, and implementation strategies that support varied organizational objectives. Ensures own projects are consistent and aligned with overall marketing strategies and adjacent ongoing projects. Tracks and assesses campaign results and adjusts marketing strategies and plans to meet changing markets and competitive conditions. Collaborates with management to identify opportunities to streamline marketing processes and to develop new procedures that support the business unit/department.

Responsibilities

• Supports internal and/or external teams and clients by creating proposals, presentations, and other materials using product/program information, data, and media insights. Assists with the planning, creation, and execution of various strategic marketing and communications.
• Consults and collaborate with cross-functional teams, colleagues, and leadership to deliver effective programs and other client offerings that advance organizational goals.
• Monitors the competitive landscape and market trends to identify new opportunities for the organization to shape products, programs, and/or services most relevant to the target audience.
• Provides guidance on marketing best practices and campaign strategies to colleagues and/or external partners as necessart. Advises campaign stakeholders about next steps, opportunities, and risks based on best practices and lessons learned.
• Observes, reviews, and measures the campaign outcomes, proactively elevating lessons learned to key stakeholders.

Qualifications

• Bachelor's degree and 10+ years of experience in marketing and communications required.
• Demonstrated leadership in planning and executing digital marketing initiatives across search, social media, display, and native advertising channels, including SEM, Google Performance Max (PMAX), Meta Advantage+, Meta Audience Network, Google Display Network, and Microsoft Native Prospecting.
• Experience planning and executing customer acquisition and engagement campaigns through social media platforms (Facebook, Twitter, Instagram), and third-party email marketing programs.
• Proven analytical skills with the ability to evaluate digital channel performance and recommend strategic adjustments to meet and exceed marketing program objectives.
• Experience supporting both B2C and B2B business models preferred.
• Client service and matrix management experience desired; agency experience is a plus.
• Demonstrated strategic thinking and analytical skills with a track record of driving successful marketing programs.

AARP will not sponsor an employment visa for this position.

Additional Requirements

• Regular and reliable job attendance
• Effective verbal and written communication skills
• Exhibit respect and understanding of others to maintain professional relationships
• Independent judgement in evaluation options to make sound decisions
• In office/open office environment with the ability to work effectively surrounded by moderate noise

Hybrid Work Environment

AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.