Senior Enterprise Marketing & Lead Gen Manager

Association for Talent Development; Alexandria (VA); Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Medical/Dental/Vision

PTO & Sabbaticals

401(k) with match

Professional development

On-site gym

Teladoc & wellness

Employee discounts

Job summary

ATD, the Association for Talent Development, is seeking an Enterprise Marketing Manager in Alexandria, VA. You will lead email marketing, campaign strategy, and lead generation for Enterprise Solutions, collaborating with Sales and Marketing teams.

This hybrid role requires a Bachelor's in Business or Marketing and 5+ years of B2B marketing experience. It offers diverse product focus, development opportunities, and a community of practice.

Qualifications

• Bachelor’s degree in Business or Marketing or equivalent relevant experience.
• 5+ years of marketing experience.
• Comfort learning new technology and working in different technology platforms, CRM, CMS, Email Platforms, AMS.
• Strong B2B marketing background, sales enablement experience as well is preferred.
• Digital and traditional channel marketing experience, including experience email marketing through marketing automation platforms and CRM.
• Copywriting for marketing materials, specifically emails and websites.
• Understanding of audience segmentation and messaging for senior leader decision makers.
• Excellent time and project management skills, including the ability to manage multiple projects, deadlines, and responsibilities simultaneously.

Responsibilities

• Manage email marketing strategy and promotion, with audience segmentation, tailored messaging, and high-quality email design.
• Develop campaign strategy for social media and new channels.
• Develop and monitor lead gen forms and relative impacts on sales.
• Write concise and powerful marketing copy for emails, website, social media ads, and other online or print communications as needed.
• Partner with the Enterprise Solutions team to monitor lead effectiveness, identify new audiences and opportunities, understand the full lead lifecycle, and develop strategies to re-nurture leads that do not convert.
• Collaborate with internal stakeholders to ensure marketing messages are accurate, relevant, and up to date.
• Develop product proposals for the Enterprise Solutions team (Account Executives) as needed.
• Coordinate with in-house graphic designers to develop graphics for website, email, digital ads, social media, promotional videos, brochures, and more.
• Write Outreach sequences for the sales team as an extension to the marketing activity to move leads down the funnel.
• Report regularly on results.

Skills

Email marketing

Campaign strategy

Lead generation

Copywriting

B2B marketing

CRM systems

CMS platforms

Marketing automation

Cross-functional collaboration

Education

Bachelor’s degree in Business or Marketing

Tools

CRM

CMS

AMS

Marketing automation platforms

Job description

ATD, the Association for Talent Development, is seeking an Enterprise Marketing Manager in Alexandria, VA. You will lead email marketing, campaign strategy, and lead generation for Enterprise Solutions, collaborating with Sales and Marketing teams.

This hybrid role requires a Bachelor's in Business or Marketing and 5+ years of B2B marketing experience. It offers diverse product focus, development opportunities, and a community of practice.