Enterprise Demand Gen Lead - Growth Engine

Luminik; San Francisco (CA); On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Competitive salary

Meaningful equity

Comprehensive benefits

Levi's Plaza office SF

Job summary

Bland AI is seeking a Demand Generation Lead in San Francisco to own the entire demand engine, from strategy to optimization. You will build scalable campaigns across paid channels and content, while driving lifecycle marketing, attribution, and HubSpot operations.

You’ll work closely with Sales, RevOps, and Brand to create a predictable pipeline for enterprise customers and continuously improve marketing ROI. This role is based in Levi's Plaza, San Francisco.

Qualifications

• Builder mentality; enjoys creating systems and building from scratch.
• Analytical mindset with dashboards, attribution and optimization.
• Hands-on operator capable of executing campaigns and tooling.
• Ownership: proactive problem solving and execution of solutions.
• Strong technical marketing skills across paid media, lifecycle marketing, CRM, attribution, and reporting.

Responsibilities

• Own pipeline generation and build quarterly campaign plans across paid, email, events, ABM, content and product launches.
• Own HubSpot and marketing automation; create scalable lifecycle programs, lead routing, scoring, nurture campaigns, dashboards and reporting infrastructure.
• Run paid acquisition across LinkedIn, Google, Meta, retargeting and emerging channels; test messaging and landing pages for ROI.
• Drive account-based marketing in collaboration with Sales targeting high-value enterprise accounts.
• Measure everything with dashboards tracking campaign performance, CAC, conversion rates, attribution and marketing efficiency.
• Improve the funnel at all stages from first visit to closed-won with landing pages and lifecycle campaigns.
• Collaborate with Brand, Content, Product Marketing, Growth, Events, Sales and RevOps to align initiatives with pipeline.

Skills

Builder mentality

Analytical

Hands-on operator

Ownership

Technical marketing skills

Tools

HubSpot

Job description

Bland AI is seeking a Demand Generation Lead in San Francisco to own the entire demand engine, from strategy to optimization. You will build scalable campaigns across paid channels and content, while driving lifecycle marketing, attribution, and HubSpot operations.

You’ll work closely with Sales, RevOps, and Brand to create a predictable pipeline for enterprise customers and continuously improve marketing ROI. This role is based in Levi's Plaza, San Francisco.