Remote Enrollment Growth Marketing Manager

University of Minnesota; Crookston (MN); Remote; USD 65,000 - 75,000; Full time

Job summary

The Enrollment Marketing Manager at University of Minnesota Crookston leads digital recruitment campaigns in partnership with Admissions and central Marketing Communications to attract undergraduate students. This remote, 12‑month role focuses on multi‑channel campaigns, audience segmentation, and data-driven optimization to maximize yield.

You will manage budgets, coordinate with creative teams, and measure performance across display, social, SEM, and other channels to drive enrollment

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 4+ years of experience managing and optimizing multi-channel digital advertising campaigns with measurable lead generation and conversion goals.
• Hands-on experience with Google Ads, Google Tag Manager, Meta Ads Manager, TikTok Ads Manager and social media management tools.
• Demonstrated expertise in audience segmentation, targeting strategy, retargeting, lookalike modeling, and digital audience development.
• Strong understanding of attribution modeling, conversion tracking, UTM strategy, and marketing analytics.
• Experience managing campaign budgets and using campaign performance data to drive strategic budget allocation and optimization decisions.
• Ability to translate performance data into clear, actionable insights.
• Experience working cross-functionally with marketing teams, senior leadership and outside vendors or agencies.
• Demonstrated ability to independently develop campaign strategy, identify optimization opportunities, and make performance-based recommendations without extensive oversight.

Responsibilities

• Lead digital lead generation & campaign execution across display, social, SEM and other channels.
• Plan, execute, and optimize lead gen campaigns using audience segmentation and budget management.
• Monitor and optimize campaign performance with metrics like CPL, CPA, CTR, ROAS, and ROI.
• Develop dashboards linking campaign performance to lead generation and enrollment outcomes.
• Collaborate across marketing, admissions, and external partners to align campaigns with enrollment goals.
• Continuously test and improve creative, messaging, and targeting parameters.

Skills

Audience segmentation

Targeting strategy

Retargeting

Lookalike modeling

Digital audience development

Marketing analytics

Budget allocation

Cross-functional collaboration

Independent strategy development

Performance insights

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Google Ads

Google Tag Manager

Meta Ads Manager

TikTok Ads Manager

Job description

The Enrollment Marketing Manager at University of Minnesota Crookston leads digital recruitment campaigns in partnership with Admissions and central Marketing Communications to attract undergraduate students. This remote, 12‑month role focuses on multi‑channel campaigns, audience segmentation, and data-driven optimization to maximize yield.

You will manage budgets, coordinate with creative teams, and measure performance across display, social, SEM, and other channels to drive enrollment