Remote Enrollment Growth Marketing Manager

Virginia Commonwealth University; United States; Remote; USD 70,000 - 80,000; Full time

Benefits offered by this job

Fully remote

Health benefits

Tuition benefits

Job summary

Virginia Commonwealth University is seeking a proactive Marketing Manager to support cross-platform enrollment marketing for VCU Online programs. You will translate portfolio strategy into day-to-day campaign execution across paid media, SEM/SEO, email automation, and landing pages.

The role partners with the Associate Director of Marketing and campus teams, builds campaigns, coordinates content, and monitors performance to improve inquiry generation, applications, and enrollment.

Qualifications

• Bachelor’s degree in Communications, Marketing, Journalism, Business, or related field.
• Significant and progressive experience in marketing, digital advertising, or campaign management.
• Experience supporting marketing or lead-generation campaigns in a lead-generation-driven environment.
• Hands-on experience with digital marketing channels, including paid media, SEM/SEO, email automation, or landing page tools.
• Strong organizational skills and experience coordinating with cross-functional teams, including content, design, and web teams.
• Demonstrated ability to work in and foster an environment of respect, professionalism, and civility with a population of faculty, staff, and students from all backgrounds and experiences, or a commitment to do so as a faculty member at VCU.

Responsibilities

• Campaign Execution & Channel Management: Build and manage day-to-day marketing campaigns across paid media, SEM/SEO, email automation, and landing pages.
• Coordinate campaign timelines, creative requests, and channel scheduling to ensure on-time, on-budget execution.
• Manage day-to-day vendor and platform relationships for assigned programs.
• Content Development & Coordination: Develop and coordinate marketing content and creative assets for the assigned program.
• Partner with design, web, and content teams to ensure marketing materials are accurate and optimized for conversion.
• Maintain content calendars and ensure consistent messaging across channels for assigned programs.
• Program & Stakeholder Support: Serve as the day-to-day marketing point of contact for assigned program stakeholders.
• Support the Senior Marketing Manager in gathering program input, priorities, and enrollment goals to inform campaign planning.
• Collaborate with enrollment, admissions, and student success teams to ensure marketing supports the prospective-student journey.
• Analytics & Reporting: Track and report on campaign performance across channels for assigned programs.
• Support A/B testing and landing page optimization efforts, implementing test variations and summarizing results.
• Maintain up-to-date performance dashboards and campaign documentation.
• Data, Reporting & Continuous Improvement: Assist in maintaining KPIs tied to campaign performance and enrollment goals.
• Contribute to regular reporting delivered to VCU Online and SEMGI leadership.

Skills

Campaign management

Digital advertising

Paid media

SEM/SEO

Email automation

Content coordination

Cross-functional collaboration

Organizational skills

Diversity & inclusion

Education

Bachelor’s degree in Communications/Marketing/Journaling/Business

Master’s degree (preferred)

Tools

Marketing automation platforms

CRM systems

Ad platforms

Landing page builders

Job description

Virginia Commonwealth University is seeking a proactive Marketing Manager to support cross-platform enrollment marketing for VCU Online programs. You will translate portfolio strategy into day-to-day campaign execution across paid media, SEM/SEO, email automation, and landing pages.

The role partners with the Associate Director of Marketing and campus teams, builds campaigns, coordinates content, and monitors performance to improve inquiry generation, applications, and enrollment.