Enrollment Marketing Manager — Digital Campaigns & Growth

University of Minnesota; Crookston (MN); Hybrid; USD 65,000 - 75,000; Full time

Benefits offered by this job

Competitive wages

Generous time off

Tuition benefits

Retirement plans

Employee assistance programs

Job summary

University of Minnesota Crookston is seeking an Enrollment Marketing Manager to join the communications and marketing team on campus in Crookston, MN. This role develops and executes enrollment marketing campaigns to recruit undergraduates and guide families through the enrollment funnel, including yield at semester start.

You'll collaborate with Admissions and University Relations, central Marketing Communications, and the Strategic Enrollment Management teams to align budgets, messaging, and

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 4+ years of experience managing and optimizing multi-channel digital advertising campaigns with measurable lead generation and conversion goals
• Hands-on experience with Google Ads, Google Tag Manager, Meta Ads Manager, TikTok Ads Manager
• Demonstrated expertise in audience segmentation, targeting strategy, retargeting, lookalike modeling, and digital audience development
• Strong understanding of attribution modeling, conversion tracking, UTM strategy, and marketing analytics
• Experience managing campaign budgets and using campaign performance data to drive strategic budget allocation and optimization decisions
• Ability to translate performance data into clear, actionable insights
• Experience working cross-functionally with marketing teams, senior leadership and outside vendors or agencies
• Demonstrated ability to independently develop campaign strategy, identify optimization opportunities, and make performance-based recommendations without extensive oversight

Responsibilities

• Plan and implement enrollment marketing campaigns across channels
• Manage full campaign lifecycle from targeting to reporting
• Optimize digital lead generation and campaigns
• Develop audience segmentation strategies
• Reallocate budgets to maximize ROAS
• Drive traffic to websites and landing pages
• Build lead generation funnels in CRM
• Identify opportunities to improve campaign efficiency

Skills

Audience segmentation

Targeting strategy

Retargeting

Lookalike modeling

Marketing analytics

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Ads

Google Tag Manager

Meta Ads Manager

TikTok Ads Manager

Job description

University of Minnesota Crookston is seeking an Enrollment Marketing Manager to join the communications and marketing team on campus in Crookston, MN. This role develops and executes enrollment marketing campaigns to recruit undergraduates and guide families through the enrollment funnel, including yield at semester start.

You'll collaborate with Admissions and University Relations, central Marketing Communications, and the Strategic Enrollment Management teams to align budgets, messaging, and