Remote Marketing Manager - Enrollment Campaigns & Growth

Commonwealth of VA Careers; Richmond (VA); Remote; USD 70,000 - 80,000; Full time

Benefits offered by this job

Benefits package

Job summary

Virginia Commonwealth University (VCU) seeks a proactive Marketing Manager to support cross-platform enrollment marketing for VCU Online programs. You will translate portfolio strategy into day-to-day campaign execution that drives inquiry generation, application growth, and enrollment.

This role builds and manages multi-channel marketing efforts — including paid media, SEM/SEO, email automation, and landing page content — ensuring campaigns are executed on time, on budget, and in alignment with

Qualifications

• Bachelor’s degree in Communications, Marketing, Journalism, Business, or related field.
• Significant and progressive experience in marketing, digital advertising, or campaign management.
• Experience supporting marketing or lead-generation campaigns in a lead-generation-driven environment.
• Hands-on experience with digital marketing channels, including paid media, SEM/SEO, email automation, or landing page tools.
• Strong organizational skills and experience coordinating with cross-functional teams, including content, design, and web teams.

Responsibilities

• Build and manage day-to-day marketing campaigns for the assigned program across paid media, SEM/SEO, email automation, and landing pages, in alignment with strategy set by the Senior Marketing Manager.
• Coordinate campaign timelines, creative requests, and channel scheduling to ensure on-time, on-budget execution.
• Manage day-to-day vendor and platform relationships (ad platforms, email tools, landing page builders) for assigned programs.
• Develop and coordinate marketing content and creative assets for the assigned program — email copy, ad copy, landing page content, and campaign collateral — for assigned programs.
• Partner with design, web, and content teams to ensure marketing materials are accurate, on-brand, and optimized for conversion.
• Maintain content calendars and ensure consistent messaging across channels for assigned programs.
• Serve as the day-to-day marketing point of contact for assigned academic program stakeholders, keeping them informed on campaign status and performance.
• Support the Senior Marketing Manager in gathering program input, priorities, and enrollment goals to inform campaign planning.
• Collaborate with enrollment, admissions, and student success teams to ensure marketing execution supports the full prospective-student journey.
• Track and report on campaign performance across channels for assigned programs, flagging issues and opportunities to the Senior Marketing Manager.
• Support A/B testing and landing page optimization efforts, implementing test variations and summarizing results.
• Maintain accurate, up-to-date performance dashboards and campaign documentation.
• Assist in maintaining KPIs tied to campaign performance and enrollment goals for assigned programs.
• Contribute to regular reporting delivered to VCU Online and SEMGI leadership.

Skills

Digital marketing

Campaign management

Paid media

SEM/SEO

Email automation

Landing pages

Cross-functional coordination

Analytics

Budget management

Education

Bachelor's degree in Communications, Marketing, Journalism, Business, or related field

Tools

Marketing automation platforms

CRM systems

Job description

Virginia Commonwealth University (VCU) seeks a proactive Marketing Manager to support cross-platform enrollment marketing for VCU Online programs. You will translate portfolio strategy into day-to-day campaign execution that drives inquiry generation, application growth, and enrollment.

This role builds and manages multi-channel marketing efforts — including paid media, SEM/SEO, email automation, and landing page content — ensuring campaigns are executed on time, on budget, and in alignment with