Remote-Eligible Brand Insights & Analytics Leader

USA - 3310 Takeda Pharmaceuticals U.S.A., Inc.; Cambridge (MA); Ibrido; USD 161.000 - 243.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical, dental, & vision insurance

401(k)

Paid time off

Sick leave

Company holidays

Incentive compensation programs

Other benefits

Descrizione del lavoro

Takeda in Cambridge, MA is seeking a Brand Insights & Analytics Lead for US Oncology to steer analytic efforts from data capture to actionable insights. You will own KPI development, coordinate with market research, and guide cross-functional teams through complex analytics workflows.

You will present findings to senior leadership, translate business rules into scalable algorithms, and drive predictive analytics using Python and cloud platforms.

Competenze

• Analyze pharmaceutical commercial and healthcare data, including claims, prescription, and patient-level data, using SQL and Excel to generate ad hoc insights
• Demonstrate expertise in oncology business analytics, including patient journey analysis, line-of-therapy progression, patient persistency, and sub-national market dynamics
• Develop and maintain KPI dashboards and brand performance reports using Tableau and Excel and create executive presentations using PowerPoint
• Perform customer segmentation, targeting, and promotional analytics using SQL and Python to evaluate prescribing trends, customer behavior, and campaign effectiveness
• Develop predictive and statistical models using Python, including regression analysis, forecasting, and marketing mix modeling, and execute analytics workflows in Databricks
• Transition business rules into algorithms that create data cohorts for descriptive, diagnostic, and predictive analysis

Mansioni

• Lead a proactive and systematic approach to capturing and understanding brand analytics and insights generation
• Develop and maintain brand KPIs and provide insights to brand teams
• Plan and execute analytics workstreams including targeting, segmentation, promotional analytics, and brand performance analytics
• Partner with market research and CI teams to identify customer needs, product awareness, and competitive landscape
• Stay updated with industry trends and best practices in brand insights and analytics
• Develop and consolidate KPI and business-driving metrics for key brand reviews
• Collaborate with advanced analytics to expand insights on patient/customer journeys and predictive alerts
• Manage expectations, highlight issues, and communicate process enhancements regularly
• Deliver presentations of findings and recommendations to leadership, including Head of US Insights & Analytics
• Translate business rules into data-driven algorithms for cohorts and ensure modeling accuracy in cloud platforms
• Review and modify code in cloud-based platforms to support large data sets and analyses
• Process and analyze data using statistical software

Conoscenze

SQL

Python

Tableau

Excel

PowerPoint

Brand analytics

KPI dashboards

Data visualization

Forecasting

Formazione

Bachelor's degree in Computer Science or related field

Strumenti

Databricks

Power BI

Descrizione del lavoro

Takeda in Cambridge, MA is seeking a Brand Insights & Analytics Lead for US Oncology to steer analytic efforts from data capture to actionable insights. You will own KPI development, coordinate with market research, and guide cross-functional teams through complex analytics workflows.

You will present findings to senior leadership, translate business rules into scalable algorithms, and drive predictive analytics using Python and cloud platforms.