Brand Insights & Analytics Lead, US Oncology

Takeda Pharmaceutical Company Limited; Boston (MA); Remote; USD 161,000 - 243,000; Full time

Job summary

Takeda Pharmaceuticals USA, Inc. is seeking a Brand Insights & Analytics Lead for US Oncology to drive analytics, KPI development, and insights across brand teams.

The role emphasizes building data-driven strategies, collaborating with market research, and delivering actionable recommendations to leadership. Responsibilities include planning analytics workstreams, implementing segmentation and targeting, and presenting findings with clarity.

Qualifications

• Bachelor's degree in Computer Science or related field.
• At least 5 years of relevant work experience.
• Experience with SQL, Excel, Tableau, Python, and PowerPoint for analytics.
• Experience with predictive analytics and marketing mix modeling preferred.

Responsibilities

• Lead a proactive analytics approach to capture and understand brand needs and deliver insights.
• Develop and maintain brand KPIs and executive dashboards.
• Plan and execute core analytics workstreams including targeting, segmentation, and promotional analytics.
• Collaborate with market research and CI to align insights with business needs and competitive landscape.
• Present findings and recommendations to senior leadership; translate business rules into data-ready models.

Skills

SQL

Excel

Tableau

Python

PowerPoint

Education

Bachelor's degree in Computer Science or related field

Tools

Databricks

Job description

Job Description

Pursuant to Section 20 C.F.R. 656.10, you are hereby notified that an application for Alien Employment Certification will be filed by Takeda Pharmaceuticals USA, Inc. for the following job opportunity:

JOB LOCATION: Cambridge, MA

POSITION: Brand Insights & Analytics Lead, US Oncology

POSITION DESCRIPTION: Takeda Pharmaceuticals USA, Inc. is seeking a Brand Insights & Analytics Lead, US Oncology with the following duties: lead a proactive & systematic approach to capturing & understanding brand needs for standard & ad-hoc analytics, reporting & insights generation; develop & maintain brand key performance indicators (KPIs) & provide insights to brand teams; plan & execute core analytics workstreams including targeting, segmentation, promotional analytics, & brand performance analytics, seamlessly integrating insights across workstreams; partner with market research & CI team to identify customer needs, product awareness, positioning, messaging/effectiveness & competitive landscape; stay up-to-date with industry trends & best practices in brand insights & analytics as well as field execution strategies; participate in development & consolidation of KPI & business driving metrics in support of key brand review meetings; collaborate with advanced analytics to expand insights on patient/customer journeys & predictive alerts; develop & manage expectations, highlighting & resolving issues & ensuring regular communication of process enhancements; deliver effective presentations of findings & recommendations to multiple levels of leadership, including the Head, US Insights & Analytics & US leadership team through various communication channels; transition business rules into algorithms that create data cohorts for descriptive, diagnostic, & predictive analysis; review & modify programming codes in cloud-based platforms to ensure accuracy with modeling large sets of data; process & analyze data using statistical software. Up to 20% domestic travel required to attend workshops. Up to 60% remote work allowed.

Estimated salary range reflects expected pay for this role. Actual base salary depends on the applicant's qualifications, experience, skills, education, certifications, & work location, & will comply with all applicable minimum-wage laws. U.S. employees may be eligible for medical, dental, & vision insurance, 401(k), paid time off, sick leave, company holidays, incentive compensation programs, & other benefits offered under company policies.

REQUIREMENTS: Bachelor's degree in Computer Science or related field, plus 5 years of relevant work experience. Prior experience must include: analyze pharmaceutical commercial and healthcare data, including claims, prescription, and patient-level data, using SQL and Excel to generate ad hoc business insights and evaluate brand performance trends; demonstrate expertise in oncology business analytics, including patient journey analysis, line-of-therapy progression, patient persistency, and sub-national market dynamics, to evaluate commercial performance and translate business challenges into data-driven strategic recommendations; develop and maintain KPI dashboards and brand performance reports using Tableau and Excel and create executive presentations using PowerPoint to communicate actionable insights and recommendations to stakeholders; perform customer segmentation, targeting, and promotional analytics using SQL and Python to evaluate prescribing trends, customer behavior, campaign effectiveness; develop predictive and statistical models using Python, including regression analysis, forecasting, and marketing mix modeling, and execute and review analytical workflows in cloud-based platforms such as Databricks to support promotional effectiveness, business planning, and decision-making.

Full time. $160,722 - $242,550 per year.

EOE

Locations

Boston, MA

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time